{"id":1126,"date":"2026-03-10T04:18:36","date_gmt":"2026-03-10T04:18:36","guid":{"rendered":"https:\/\/www.trulyinbox.com\/blog\/?p=1126"},"modified":"2026-03-15T22:48:39","modified_gmt":"2026-03-15T22:48:39","slug":"email-automation-tools","status":"publish","type":"post","link":"https:\/\/www.trulyinbox.com\/blog\/email-automation-tools\/","title":{"rendered":"Top 5 Email Automation Tools in 2026"},"content":{"rendered":"\n<p><strong><em>More Email Sent = Goals Met Faster<\/em><\/strong><\/p>\n\n\n\n<p>If that thought resonates with you, this blog is for you!<\/p>\n\n\n\n<p>Whether your goal is booking meetings through cold outreach or driving clicks through email marketing, one truth stays the same: Scaling your email efforts gets you results faster.<\/p>\n\n\n\n<p>And the only way to scale your emailing efforts is by using the right email automation tool.<\/p>\n\n\n\n<p>In this blog, I will share the\u00a0top<strong><em> 5 email automation tools I tested in 2026<\/em><\/strong>.<\/p>\n\n\n\n<p>Whether you are looking to scale your cold outreach or nurture existing customers with consistent marketing campaigns, these tools can help you reach more people, save time, and improve your overall results.<\/p>\n\n\n\n<p>So, jump in and keep reading!<\/p>\n\n\n\n<div style=\"padding: 20px 15px 15px 20px; border-radius: 10px; border: 3.5px solid #E17863; background: #FFFFFF;\">\n  <h2 style=\"margin: 0; padding: 8px 12px; background: #E17863; color: #fff; display: inline-block; border-radius: 0px 0px 10px 10px; font-size: 22px; position: relative; top: -22px; left: 0;\">\n    <span id=\"Email-Automation-Tools-TOC\">Email Automation Tools \u2013 TOC<\/span>\n  <\/h2>\n  <ul class=\"wp-block-list\" style=\"margin-top: -10px;\">\n    <li>\n      <a href=\"#5-Best-Email-Automation-Tools-in-2026\">5 Best Email Automation Tools in 2026<\/a>\n      <ol>\n        <li><a href=\"#1-Saleshandy\">Saleshandy<\/a><\/li>\n        <li><a href=\"#2-Instantly-ai\">Instantly.ai<\/a><\/li>\n        <li><a href=\"#3-Lemlist\">Lemlist<\/a><\/li>\n        <li><a href=\"#4-Brevo\">Brevo<\/a><\/li>\n        <li><a href=\"#5-HubSpot\">HubSpot<\/a><\/li>\n      <\/ol>\n    <\/li>\n    <li><a href=\"#Efficiently-Scale-Sending-More-Emails\">Efficiently Scale Sending More Emails!<\/a><\/li>\n    <li><a href=\"#Email-Automation-Tools-FAQs\">Email Automation Tools \u2013 FAQs<\/a><\/li>\n  <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-Best-Email-Automation-Tools-in-2026\">5 Best Email Automation Tools in 2026<\/h2>\n\n\n\n<p>After testing multiple tools on factors like ease of use, scalability, personalization, deliverability, and pricing, I shortlisted the ones that actually help you run effective campaigns.<\/p>\n\n\n\n<p>Here are the tools that made it on my list:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Saleshandy\">Saleshandy<\/a><\/li>\n\n\n\n<li><a href=\"#2-Instantly-ai\">Instantly.ai<\/a><\/li>\n\n\n\n<li><a href=\"#3-Lemlist\">Lemlist<\/a><\/li>\n\n\n\n<li><a href=\"#4-Brevo\">Brevo<\/a><\/li>\n\n\n\n<li><a href=\"#5-HubSpot\">Hubspot<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Saleshandy<\/h3>\n\n\n\n<p>If you\u2019re into <strong><em>cold emailing and looking for an all-in-one platform<\/em><\/strong>, <a href=\"https:\/\/www.saleshandy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a> is a great choice.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0e2e1ab91a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0e2e1ab91a\" class=\"wp-block-image size-large wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Saleshandy-Cold-Email-Sequences-900x341.webp\" alt=\"\" class=\"wp-image-1112\" srcset=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Saleshandy-Cold-Email-Sequences-900x341.webp 900w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Saleshandy-Cold-Email-Sequences-475x180.webp 475w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Saleshandy-Cold-Email-Sequences-768x291.webp 768w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Saleshandy-Cold-Email-Sequences.webp 1200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>It is an AI-powered cold emailing platform that can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up your entire cold emailing infrastructure<\/li>\n\n\n\n<li>Create personalized emails that look one-to-one, even at scale<\/li>\n\n\n\n<li>Automate complete sequences with smart follow-ups that trigger based on prospect behaviour<\/li>\n\n\n\n<li>Find relevant prospects for your outreach<\/li>\n\n\n\n<li>Verify email addresses in real time so you only send to valid contacts<\/li>\n\n\n\n<li>Track performance with detailed analytics to see opens, clicks, and replies<\/li>\n<\/ul>\n\n\n\n<p>What I liked most about Saleshandy is that it is a platform that balances scalability, deliverability, and cost.<\/p>\n\n\n\n<p>It is a great choice for businesses and lead generation agencies of any size.<\/p>\n\n\n\n<p>Next, I\u2019ll break down some of the key features I came across while testing Saleshandy, so you can see exactly how it helps in running cold email campaigns at scale.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features of Saleshandy<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>AI Sequence Copilot<\/strong> \u2013 You can use this feature to create complete cold email sequences, with AI helping you draft, personalize, and optimize messages so they are ready to send at scale.&nbsp;<\/li>\n\n\n\n<li><strong>Advanced Deliverability Features<\/strong> \u2013 Includes warm-up, spam checker, and sequence scoring to make sure your emails land in the inbox and maintain a strong sender reputation.<\/li>\n\n\n\n<li><strong>Behaviour-Based Conditional Follow-Up<\/strong> \u2013 You can create subsequences that trigger based on prospect behaviour, such as opening an email or clicking a link, so your follow-ups feel timely and relevant.<\/li>\n\n\n\n<li><strong>Lead Finder<\/strong> \u2013 Saleshandy has an in-built database of 700M+ professional contacts from 60M+ companies. You can use advanced filters like job title, company size, location, and industry to quickly find the right prospects for your outreach.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0e2e1ac047&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0e2e1ac047\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"820\" height=\"472\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Saleshandy-Lead-Finder.webp\" alt=\"\" class=\"wp-image-1092\" srcset=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Saleshandy-Lead-Finder.webp 820w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Saleshandy-Lead-Finder-347x200.webp 347w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Saleshandy-Lead-Finder-768x442.webp 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Inbox Placement Testing<\/strong> \u2013 Using the Inbox Radar feature, you can test campaigns before sending and see exactly where your emails will land, whether that\u2019s inbox, promotions, or spam.&nbsp;<\/li>\n\n\n\n<li><strong>Analytics and Reporting<\/strong> \u2013 Gives you detailed insights into opens, clicks, replies, and overall campaign performance so you know exactly what\u2019s working and what needs to be improved.<\/li>\n<\/ol>\n\n\n\n<div style=\"padding: 0px 20px 20px 20px; border-radius: 10px; margin-bottom: 20px; border: 2px solid #D4E3DF;\">\n  <h4 class=\"wp-block-heading\" style=\"margin: 2px auto 5px!important; color: #1d7e64;\">\n    <span style=\"background: #D4E3DF; padding: 5px 10px; border-radius: 0px 0px 10px 10px;\">\n      Pros of Saleshandy\n    <\/span>\n  <\/h4>\n  <ul class=\"wp-block-list\" style=\"margin: 0!important;\">\n    <li>You can connect unlimited email accounts at no additional cost to scale your outreach.<\/li>\n    <li>Saleshandy integrates with many popular CRMs like Pipedrive, HubSpot, Salesforce, etc.<\/li>\n    <li>You can invite as many team members as you like to help collaborate and manage campaigns.<\/li>\n    <li>It is cost-efficient compared to other cold email platforms.<\/li>\n  <\/ul>\n<\/div>\n\n<div style=\"padding: 0px 20px 20px 20px; border-radius: 10px; margin-bottom: 20px; border: 2px solid #F2E1E6;\">\n  <h4 class=\"wp-block-heading\" style=\"margin: 2px auto 5px!important; color: #db6084;\">\n    <span style=\"background: #F2E1E6; padding: 5px 10px; border-radius: 0px 0px 10px 10px;\">\n      Cons of Saleshandy\n    <\/span>\n  <\/h4>\n  <ul class=\"wp-block-list\" style=\"margin: 0!important;\">\n    <li>The free trial is limited to just 7 days.<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<p>If you want a deeper breakdown of its features, integrations, and pricing, you can check out my complete <a href=\"https:\/\/www.trulyinbox.com\/blog\/saleshandy-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy review<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Saleshandy Pricing<\/h4>\n\n\n\n<p>Saleshandy has 4 paid plans based on the volume of emails you want to send in a month.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outreach Starter \u2013 $25\/Month<\/li>\n\n\n\n<li>Outreach Pro \u2013 $69\/Month<\/li>\n\n\n\n<li>Outreach Scale \u2013 $139\/Month<\/li>\n\n\n\n<li>Outreach Scale Plus \u2013 $209\/Month<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Instantly.ai<\/h3>\n\n\n\n<p>Next on my list is another popular cold emailing platform, <a href=\"https:\/\/instantly.ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instantly.ai<\/a>.<\/p>\n\n\n\n<p>It is ideal if you\u2019re looking specifically for a tool that is cost-effective for high-volume sending (~500k emails\/month).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0e2e1ac6bc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0e2e1ac6bc\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1648\" height=\"891\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Instantly.webp\" alt=\"Instantly.ai is a well know cold email outreach platform.\" class=\"wp-image-1149\" srcset=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Instantly.webp 1648w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Instantly-370x200.webp 370w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Instantly-900x487.webp 900w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Instantly-768x415.webp 768w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Instantly-1536x830.webp 1536w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Instantly-1200x649.webp 1200w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>What I liked most about Instantly.ai is its simplicity. Despite being a high-volume platform, it is straightforward to set up and run campaigns.<\/p>\n\n\n\n<p>This makes it suitable for agencies and big sales teams who want to scale outreach without getting lost in complexity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features of Instantly.ai<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-powered sending engine that optimizes volume and timing for better inbox placement<\/li>\n\n\n\n<li>Access to a database of 160M+ verified B2B leads<\/li>\n\n\n\n<li>Personalization options with custom fields and templates<\/li>\n\n\n\n<li>Team collaboration tools for managing large-scale campaigns<\/li>\n\n\n\n<li>Analytics dashboard to monitor opens, clicks, and replies<\/li>\n<\/ul>\n\n\n\n<div style=\"padding: 0px 20px 20px 20px; border-radius: 10px; margin-bottom: 20px; border: 2px solid #D4E3DF;\">\n  <h4 class=\"wp-block-heading\" style=\"margin: 2px auto 5px!important; color: #1d7e64;\">\n    <span style=\"background: #D4E3DF; padding: 5px 10px; border-radius: 0px 0px 10px 10px;\">\n      Pros of Instantly.ai\n    <\/span>\n  <\/h4>\n  <ul class=\"wp-block-list\" style=\"margin: 0!important;\">\n    <li>You can connect unlimited email accounts to scale your outreach.<\/li>\n    <li>You get unlimited email warm-up.<\/li>\n    <li>Active user community and responsive support that makes troubleshooting easy.<\/li>\n    <li>The UI\/UX is clean and beginner-friendly, making it easy to launch campaigns without a steep learning curve.<\/li>\n  <\/ul>\n<\/div>\n\n<div style=\"padding: 0px 20px 20px 20px; border-radius: 10px; margin-bottom: 20px; border: 2px solid #F2E1E6;\">\n  <h4 class=\"wp-block-heading\" style=\"margin: 2px auto 5px!important; color: #db6084;\">\n    <span style=\"background: #F2E1E6; padding: 5px 10px; border-radius: 0px 0px 10px 10px;\">\n      Cons of Instantly.ai\n    <\/span>\n  <\/h4>\n  <ul class=\"wp-block-list\" style=\"margin: 0!important;\">\n    <li>It is expensive.<\/li>\n    <li>Agencies have to create and manage separate workspaces for each client, which adds extra overhead.<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Instantly.ai Pricing<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Growth \u2013 $30\/Month<\/li>\n\n\n\n<li>Hypergrowth \u2013 $77.6\/Month<\/li>\n\n\n\n<li>Lightspeed \u2013 $286.3\/Month<\/li>\n\n\n\n<li>Enterprise \u2013 Custom<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Lemlist<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.lemlist.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lemlist<\/a> is another well-known cold emailing platform, but what sets it apart is its <strong><em>strong focus on personalization and multichannel outreach<\/em><\/strong>.<\/p>\n\n\n\n<p>Instead of just sending plain text emails at scale, Lemlist helps you add personal touches with dynamic images, videos, and custom variables that make your outreach stand out.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0e2e1acd84&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0e2e1acd84\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"933\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Lemlist.webp\" alt=\"Lemlist can hep you with multichannel outreach automation.\" class=\"wp-image-1151\" srcset=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Lemlist.webp 1648w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Lemlist-353x200.webp 353w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Lemlist-900x510.webp 900w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Lemlist-768x435.webp 768w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Lemlist-1536x870.webp 1536w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Lemlist-1200x679.webp 1200w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>What I liked the most about Lemlist is how clean the UI feels and how intuitive the visual campaign builder is.<\/p>\n\n\n\n<p>It makes setting up complex sequences easy, even if you are not very technical.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features of Lemlist<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can create personalized email campaigns with dynamic text, images, and even video to make your outreach feel truly unique.<\/li>\n\n\n\n<li>Run multichannel sequences that mix email, LinkedIn, and phone steps so you\u2019re not relying on just one channel to connect with prospects.<\/li>\n\n\n\n<li>Lemwarm, the built-in warm-up system, helps improve deliverability and keeps your emails landing in inboxes.<\/li>\n\n\n\n<li>Use custom variables and liquid syntax to take personalization a step further and make every message feel one-to-one.<\/li>\n\n\n\n<li>Sales teams can collaborate easily with built-in tools that let everyone manage outreach together.<\/li>\n\n\n\n<li>Detailed analytics show you deliverability rates, opens, clicks, and replies so you always know how your campaigns are performing.<\/li>\n<\/ul>\n\n\n\n<div style=\"padding: 0px 20px 20px 20px; border-radius: 10px; margin-bottom: 20px; border: 2px solid #F2E1E6;\">\n  <h4 class=\"wp-block-heading\" style=\"margin: 2px auto 5px!important; color: #db6084;\">\n    <span style=\"background: #F2E1E6; padding: 5px 10px; border-radius: 0px 0px 10px 10px;\">\n      Cons of Lemlist\n    <\/span>\n  <\/h4>\n  <ul class=\"wp-block-list\" style=\"margin: 0!important;\">\n    <li>Pricing plans are based on the number of users, so it gets expensive as your team grows.<\/li>\n    <li>You have to pay an additional $9\/month for each email account you add to scale your campaigns.<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Lemlist Pricing<\/h4>\n\n\n\n<p>Lemlist has 3 paid plans, one for email sending only, and the other two for multichannel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email Pros \u2013 $55\/Month\/User<\/li>\n\n\n\n<li>Multichannel Expert \u2013 $79\/Month\/User<\/li>\n\n\n\n<li>Enterprise \u2013 Custom<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Brevo<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.brevo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brevo<\/a> (formerly Sendinblue) is a platform that focuses more on <strong><em>email marketing and customer engagement<\/em><\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0e2e1ad479&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0e2e1ad479\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"855\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Brevo.webp\" alt=\"Brevo is a marketing email automation platform.\" class=\"wp-image-1152\" srcset=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Brevo.webp 1648w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Brevo-385x200.webp 385w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Brevo-900x467.webp 900w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Brevo-768x398.webp 768w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Brevo-1536x797.webp 1536w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/Brevo-1200x623.webp 1200w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>It\u2019s a great option if you\u2019re looking for an affordable tool that combines email campaigns, automation workflows, SMS marketing, and even a lightweight CRM.<\/p>\n\n\n\n<p>This makes it especially useful for small to mid-sized businesses that want to manage both marketing and customer communication in one place.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features of Brevo<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drag-and-drop email editor to create professional campaigns without coding<\/li>\n\n\n\n<li>Advanced marketing automation workflows to send the right message at the right time<\/li>\n\n\n\n<li>SMS and WhatsApp marketing to expand beyond email<\/li>\n\n\n\n<li>Built-in CRM to manage contacts and track customer relationships<\/li>\n\n\n\n<li>Transactional email features for order confirmations, password resets, and updates<\/li>\n\n\n\n<li>Real-time analytics for campaign performance and engagement<\/li>\n<\/ul>\n\n\n\n<div style=\"padding: 0px 20px 20px 20px; border-radius: 10px; margin-bottom: 20px; border: 2px solid #D4E3DF;\">\n  <h4 class=\"wp-block-heading\" style=\"margin: 2px auto 5px!important; color: #1d7e64;\">\n    <span style=\"background: #D4E3DF; padding: 5px 10px; border-radius: 0px 0px 10px 10px;\">\n      Pros of Brevo\n    <\/span>\n  <\/h4>\n  <ul class=\"wp-block-list\" style=\"margin: 0!important;\">\n    <li>Affordable pricing compared to many marketing automation tools.<\/li>\n    <li>Easy-to-use interface and campaign builder.<\/li>\n    <li>Combines email, SMS, WhatsApp, and CRM in one platform.<\/li>\n    <li>Strong deliverability record for marketing emails.<\/li>\n    <li>Free plan available with unlimited contacts (sending volume limited).<\/li>\n  <\/ul>\n<\/div>\n\n<div style=\"padding: 0px 20px 20px 20px; border-radius: 10px; margin-bottom: 20px; border: 2px solid #F2E1E6;\">\n  <h4 class=\"wp-block-heading\" style=\"margin: 2px auto 5px!important; color: #db6084;\">\n    <span style=\"background: #F2E1E6; padding: 5px 10px; border-radius: 0px 0px 10px 10px;\">\n      Cons of Brevo\n    <\/span>\n  <\/h4>\n  <ul class=\"wp-block-list\" style=\"margin: 0!important;\">\n    <li>Reporting is more basic than advanced CRMs or analytics-focused tools.<\/li>\n    <li>The free plan has a strict daily sending cap, which may not be enough for bigger campaigns.<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Brevo Pricing<\/h4>\n\n\n\n<p>Brevo offers multiple plans depending on your sending needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free Plan \u2013 $0\/Month<\/li>\n\n\n\n<li>Starter \u2013 $25\/Month<\/li>\n\n\n\n<li>Business \u2013 $65\/Month<\/li>\n\n\n\n<li>BrevoPlus \u2013 Custom Pricing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. HubSpot<\/h3>\n\n\n\n<p>If you\u2019re running a business where <strong><em>email automation needs to go hand-in-hand with customer relationship management<\/em><\/strong>, <a href=\"https:\/\/www.hubspot.com\/products\/marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot<\/a> is the tool for you.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0e2e1adb3e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0e2e1adb3e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1648\" height=\"931\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/HubSpot.webp\" alt=\"HubSpot is a CRM marketing email automation platform\" class=\"wp-image-1153\" srcset=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/HubSpot.webp 1648w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/HubSpot-354x200.webp 354w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/HubSpot-900x508.webp 900w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/HubSpot-768x434.webp 768w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/HubSpot-1536x868.webp 1536w, https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/08\/HubSpot-1200x678.webp 1200w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>You can track every interaction a lead has with your brand, nurturing them across channels, and handing them over to sales at the right moment.<\/p>\n\n\n\n<p>HubSpot works best if you want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nurture leads through drip email sequences while keeping track of them in a CRM<\/li>\n\n\n\n<li>Align your sales and marketing teams by sharing the same data<\/li>\n\n\n\n<li>Run multi-channel campaigns that combine email with landing pages, forms, and chatbots<\/li>\n\n\n\n<li>Use detailed reporting to see how emails contribute to revenue, not just clicks and opens<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Key Features of HubSpot<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drag-and-drop email builder with personalization tokens<\/li>\n\n\n\n<li>Advanced workflow automation for emails, lead scoring, and CRM actions<\/li>\n\n\n\n<li>Smart segmentation to send the right emails to the right audience<\/li>\n\n\n\n<li>A\/B testing and analytics to optimize campaigns<\/li>\n\n\n\n<li>Full CRM integration for sales and marketing alignment<\/li>\n\n\n\n<li>Multi-channel tools including landing pages, forms, and chatbots<\/li>\n<\/ul>\n\n\n\n<div style=\"padding: 0px 20px 20px 20px; border-radius: 10px; margin-bottom: 20px; border: 2px solid #D4E3DF;\">\n  <h4 class=\"wp-block-heading\" style=\"margin: 2px auto 5px!important; color: #1d7e64;\">\n    <span style=\"background: #D4E3DF; padding: 5px 10px; border-radius: 0px 0px 10px 10px;\">\n      Pros of HubSpot\n    <\/span>\n  <\/h4>\n  <ul class=\"wp-block-list\" style=\"margin: 0!important;\">\n    <li>All-in-one platform that combines CRM, email automation, and sales tools.<\/li>\n    <li>Very strong in automation workflows and segmentation.<\/li>\n    <li>Seamless integration with other marketing channels (forms, landing pages, chat).<\/li>\n    <li>Scales easily as your team and business grow.<\/li>\n    <li>Excellent documentation and support.<\/li>\n  <\/ul>\n<\/div>\n\n<div style=\"padding: 0px 20px 20px 20px; border-radius: 10px; margin-bottom: 20px; border: 2px solid #F2E1E6;\">\n  <h4 class=\"wp-block-heading\" style=\"margin: 2px auto 5px!important; color: #db6084;\">\n    <span style=\"background: #F2E1E6; padding: 5px 10px; border-radius: 0px 0px 10px 10px;\">\n      Cons of HubSpot\n    <\/span>\n  <\/h4>\n  <ul class=\"wp-block-list\" style=\"margin: 0!important;\">\n    <li>Pricing increases quickly as you scale beyond the free or starter plan.<\/li>\n    <li>Can feel overwhelming for small businesses that only need email automation.<\/li>\n    <li>Some advanced features are locked behind higher-tier plans.<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">HubSpot Pricing<\/h4>\n\n\n\n<p>HubSpot offers multiple plans depending on the size of your business and how advanced your email automation needs are.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free Plan \u2013 $0\/Month<\/li>\n\n\n\n<li>Starter \u2013 $20\/Month (per seat)<\/li>\n\n\n\n<li>Professional \u2013 $890\/Month<\/li>\n\n\n\n<li>Enterprise \u2013 $3,600\/Month<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Efficiently Scale Sending More Emails!<\/h2>\n\n\n\n<p>At the end of the day, the more emails you send, the faster you\u2019ll reach your goals. The key is picking the right tool that fits your workflow.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you want an all-in-one cold emailing platform that balances cost, scale, and deliverability, <strong><em><a href=\"https:\/\/my.saleshandy.com\/signup?utm_source=emailautomationtoolsTIsignup&amp;utm_medium=blog&amp;utm_campaign=optinmonstercta\" target=\"_blank\" rel=\"noreferrer noopener\">Saleshandy<\/a><\/em><\/strong> is a solid choice.<\/li>\n\n\n\n<li>For teams or agencies sending hundreds of thousands of emails every month, <em><a href=\"#2-Instantlyai\">Instantly.ai<\/a><\/em> is built to handle that kind of volume without compromising inbox placement.<\/li>\n\n\n\n<li>When personalization and creative multichannel outreach matter more than just volume, <em><a href=\"#3-Lemlist\">Lemlist<\/a><\/em> helps your campaigns stand out with dynamic touches like images, videos, and LinkedIn steps.<\/li>\n\n\n\n<li>If you\u2019d prefer an affordable solution that combines email, SMS, and a lightweight CRM in one package, <a href=\"#4-Brevo\"><em>Brevo<\/em><\/a> makes more sense than a pure cold email tool.<\/li>\n\n\n\n<li>And for businesses that want advanced automation tied directly to a full CRM, <a href=\"#5-HubSpot\"><em>HubSpot<\/em><\/a> offers the most complete solution to manage the entire customer journey.<\/li>\n<\/ul>\n\n\n\n<p>Each tool has its strengths, so the best choice depends on what you want to achieve.<\/p>\n\n\n\n<p>The sooner you choose the right platform, the sooner you can start scaling your outreach and turning emails into results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Automation Tools \u2013 FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. What is an email automation tool?<\/h3>\n\n\n\n<p>An email automation tool helps you send emails at scale without manual effort. It can schedule follow-ups, personalize messages, manage lists, and track performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Are email automation tools only for cold emailing?<\/h3>\n\n\n\n<p>No. Some tools like Saleshandy and Instantly.ai are built for cold outreach, while others like Brevo and HubSpot focus more on marketing automation and customer engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Which email automation tool is best for small businesses?<\/h3>\n\n\n\n<p>Brevo is often a good fit for marketing email automation because it combines email, SMS, and a simple CRM at an affordable price. 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Whether your goal is booking meetings through cold outreach or driving clicks through email marketing, one truth stays the same: Scaling your email efforts gets you results faster. And the only way to scale your emailing efforts [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-emailing-hub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Best Email Automation Tools I Tried (2026 list)<\/title>\n<meta name=\"description\" content=\"Discover the 5 best email automation tools in 2026 to scale cold outreach and email marketing. 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