{"id":362,"date":"2026-01-16T08:48:52","date_gmt":"2026-01-16T08:48:52","guid":{"rendered":"https:\/\/www.trulyinbox.com\/blog\/?p=362"},"modified":"2026-02-10T05:37:32","modified_gmt":"2026-02-10T05:37:32","slug":"email-deliverability","status":"publish","type":"post","link":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability\/","title":{"rendered":"Email Deliverability Guide 2026: All You Need to Know"},"content":{"rendered":"\n<p>Email deliverability is <em><strong>one of the essential terms you will come across<\/strong><\/em> as an email marketer or cold emailer.<\/p>\n\n\n\n<p>In simple terms, it is basically how likely the emails you send will <strong><em>land right in your recipients&#8217; inboxes<\/em><\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High email deliverability \u2192 More emails reaching the Primary inbox<\/li>\n\n\n\n<li>Low email deliverability \u2192 Fewer emails in the Primary inbox<\/li>\n<\/ul>\n\n\n\n<p>In this blog, I will share <strong><em>all you need to know about email deliverability in 2026<\/em><\/strong>.<\/p>\n\n\n\n<p>Read on if you want more of your emails to consistently land in the Primary inbox this year.<\/p>\n\n\n\n<div style=\"padding: 20px 15px 15px 20px; border-radius: 10px; border: 3.5px solid #E17863; background: #FFFFFF;\">\n    <h2 style=\"margin: 0; padding: 8px 12px; background: #E17863; color: #fff; display: inline-block; border-radius: 0px 0px 10px 10px; font-size: 22px; position: relative; top: -22px; left: 0;\"><span id=\"Improve-Email-Deliverability-TOC\">\nEmail Deliverability Guide \u2013 TOC\n    <\/span><\/h2>\n    <ul class=\"wp-block-list\" style=\"margin-top: -10px;\">\n        <li><a href=\"#What-is-Email-Deliverability\">What is Email Deliverability?<\/a><\/li>\n        <li><a href=\"#Various-Factors-That-Affect-Email-Deliverability-in-2026\">Various Factors That Affect Email Deliverability in 2026<\/a><\/li>\n        <li><a href=\"#How-to-Build-High-Email-Deliverability-Best-Practices\">How to Build High Email Deliverability: Best Practices<\/a><\/li>\n        <li><a href=\"#How-Can-You-Measure-Email-Deliverability\">How Can You Measure Email Deliverability?<\/a><\/li>\n        <li><a href=\"#Increase-Your-Email-Deliverability-and-Never-Miss-the-Inbox\">Increase Your Email Deliverability and Never Miss the Inbox!<\/a><\/li>\n        <li><a href=\"#FAQs-Guide-to-Email-Deliverability\">FAQs: Guide to Email Deliverability<\/a><\/li>\n    <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is Email Deliverability?<\/h2>\n\n\n\n<p>The textbook definition of email deliverability is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Email deliverability is the ability of your sent emails to land in the Primary Inbox of your recipients.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Here is an example:<br>If you send 100 emails and 90 of them made it into the primary inbox, then you have 90% email deliverability<\/p>\n\n\n\n<p>Email deliverability is also called inbox placement.<\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: (TI - EXP) - Email Deliverability - CTA#1 -->\n<div id=\"om-lxgjcjcawimm25mcwkue-holder\"><\/div>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'lxgjcjcawimm25mcwkue');<\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Email Deliverability and Email Delivery<\/h3>\n\n\n\n<p>A common point of confusion in email marketing and cold emailing is the difference between <strong>email delivery<\/strong> and <strong>email deliverability<\/strong>.<\/p>\n\n\n\n<p>Both sound the same, but there is a slight difference<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email Delivery refers to <strong><em>whether your email is successfully accepted by the recipient\u2019s mail server<\/em><\/strong>.<br>Once accepted, the email is considered delivered, regardless of where it lands (Spam, Promotions, Updates, Primary inbox, etc).<\/li>\n\n\n\n<li>Email Deliverability (inbox placement) specifically refers to your emails making it to the Primary Inbox tab.<\/li>\n<\/ul>\n\n\n\n<p>In simple terms, delivery answers whether the email arrives, while deliverability answers where it ends up.<\/p>\n\n\n\n<p>Without delivery, deliverability cannot exist.<\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">At this point, you may ask,&nbsp;<em><strong>&#8220;Shouldn&#8217;t I be concerned about delivery first than deliverability?&#8221;<\/strong><\/em><\/span><\/p>\n\n\n\n<p>Both delivery and deliverability are influenced by a lot of common factors.<\/p>\n\n\n\n<div style=\"background: #FAF7F6; position: relative; padding: 30px 40px;margin-top: 20px;margin-bottom: 20px;border-radius: 10px;border: 3.5px solid #E17863;\">\n<p style=\"margin-bottom: 0px!important\"><span style=\"font-weight: 500\"><em><strong>When you optimize your sending for high deliverability, strong delivery usually follows automatically.<\/strong><\/em><\/span><\/p>\n<\/div>\n\n\n\n<p>This is why serious email marketers and cold emailers always take an email deliverability-first approach.<\/p>\n\n\n\n<p>In the next section, I will share some of the important factors that affect email deliverability in 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Various Factors That Affect Email Deliverability in 2026<\/h2>\n\n\n\n<p>In this section, I&#8217;ll share 7 factors that have the greatest impact on your email deliverability rate:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Spam-Complaints\">Spam Complaints<\/a><\/li>\n\n\n\n<li><a href=\"#2-Bounce-Rates\">Bounce Rates<\/a><\/li>\n\n\n\n<li><a href=\"#3-Spammy-Language-and-Phrases\">Spammy Language and Phrases<\/a><\/li>\n\n\n\n<li><a href=\"#4-Suspicious-Email-Sending-Patterns\">Suspicious Email-Sending Patterns<\/a><\/li>\n\n\n\n<li><a href=\"#5-Too-Many-Images-Links-and-Attachments\">Too Many Images, Links, and Attachments<\/a><\/li>\n\n\n\n<li><a href=\"#6-Shared-IP-Addresses\">Shared IP Addresses<\/a><\/li>\n\n\n\n<li><a href=\"#7-Poor-Sender-Reputation\">Poor Sender Reputation<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Spam Complaints<\/h3>\n\n\n\n<p>Spam complaints are <strong>the #1 factor that can make or break your email deliverability<\/strong>.<\/p>\n\n\n\n<p>This <strong>will<\/strong> <strong>drastically<\/strong> <strong>lower<\/strong> <strong>your<\/strong> <strong>email<\/strong> <strong>deliverability,<\/strong> as your ESP will assume your account is an untrustworthy sender.<\/p>\n\n\n\n<p>For example:<br>If you\u2019re sending irrelevant emails to your prospects, they\u2019re very likely to mark them as spam.<\/p>\n\n\n\n<p>This is a <strong><em>direct feedback to email service providers that you are sending unwated emails<\/em><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Bounce Rates<\/h3>\n\n\n\n<p>If you\u2019ve ever made a small error while typing your recipient\u2019s email address or used an unverified email, <strong>you might have received a delivery report error<\/strong>: your message could not be delivered.<\/p>\n\n\n\n<p><strong>This is what we call a bounced email<\/strong>. And the number of emails that result in such errors makes up your email bounce rate.<\/p>\n\n\n\n<p>There are <strong>two types of email bounces<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hard bounces<\/li>\n\n\n\n<li>Soft bounces.<\/li>\n<\/ul>\n\n\n\n<p><strong>Hard bounces<\/strong> occur when your recipient\u2019s email address is invalid or incorrect.<\/p>\n\n\n\n<p>This means the email cannot be delivered at all. <strong><em>This has the most negative impact on email deliverability!<\/em><\/strong><\/p>\n\n\n\n<p>On the other hand, a <strong>soft bounce<\/strong> can occur because of several reasons: your recipient\u2019s ESP server is down, or their mailbox is full.<\/p>\n\n\n\n<div style=\"background: #FAF7F6; position: relative; padding: 30px 40px;margin-top: 20px;margin-bottom: 20px;border-radius: 10px;border: 3.5px solid #E17863;\">\n<p style=\"margin-bottom: 10px!important\"><span style=\"font-weight: 500\"><strong>Explore this complete guide on :<\/strong><\/span><\/p>\n<p style=\"margin-bottom: 0!important\"><span style=\"font-weight: 500\"><a href=\"https:\/\/www.trulyinbox.com\/blog\/bounced-emails\/\" target=\"_blank\">How to Fix Bounced Emails? (And Prevent Them for Good)<\/a><\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Spammy Language and Phrases<\/h3>\n\n\n\n<p>What do almost all malicious email senders have in common?&nbsp;<\/p>\n\n\n\n<p><strong>They all use spammy words like<\/strong> \u201cOnce in a lifetime opportunity,\u201d \u201cYou\u2019re a winner!\u201d and \u201cGet rich quick\u2026\u201d<\/p>\n\n\n\n<p>So, <strong><em>if you\u2019re using such spammy phrases in your sales and marketing emails, ESPs might flag your email account as suspicious.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>And this will have a negative impact on your email deliverability!<\/p>\n\n\n\n<div style=\"background: #FAF7F6; position: relative; padding: 30px 40px;margin-top: 20px;margin-bottom: 20px;border-radius: 10px;border: 3.5px solid #E17863;\">\n<p style=\"margin-bottom: 10px!important\"><span style=\"font-weight: 500\"><strong>Explore this complete guide on <\/strong><\/span><\/p>\n<p style=\"margin-bottom: 0!important\"><span style=\"font-weight: 500\"><a href=\"https:\/\/www.trulyinbox.com\/blog\/spam-words\/\" target=\"_blank\">100+ Spam Words To Avoid In Your Marketing And Cold Emails in 2026<\/a><\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Suspicious Email-Sending Patterns<\/h3>\n\n\n\n<p>The last thing that I\u2019ve often noticed, which results in poor email deliverability, is an irregular email sending pattern.<\/p>\n\n\n\n<p>For instance, if you send 1,000 emails today in the morning and by afternoon you are sending 1,000 more, <strong>you might alert your ESP<\/strong>!<\/p>\n\n\n\n<p>It might think that you\u2019re engaging in suspicious behavior and send your emails to spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Too Many Images, Links, and Attachments<\/h3>\n\n\n\n<p>Many fraudulent emails include links that take you to third-party websites <strong>that might harm your financial well-being<\/strong>.&nbsp;<\/p>\n\n\n\n<p>For this reason, you might have noticed that many of the emails in your spam folder contain too many attachments, images, or links.<\/p>\n\n\n\n<p>Similarly, <strong>if you\u2019re sending emails to <\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>prospects with many&nbsp;<\/strong>proposals, PowerPoint presentations, or links to your website, the ESP might route them<\/span> straight to the spam folder!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Shared IP Addresses<\/h3>\n\n\n\n<p>An IP Address is your window to the Internet: it\u2019s a series of numbers through which your Internet Service Provider determines your identity.<\/p>\n\n\n\n<p><strong>If you\u2019re using a shared IP address<\/strong>, it means that thousands of other internet users might also be using it to connect to the internet.<\/p>\n\n\n\n<p>And if any of them are engaging in suspicious or malicious activity, your ESP might lower the IP reputation of the entire network of users!<\/p>\n\n\n\n<p>So, even if you are not using the internet or your email account for malicious purposes, <strong>it will negatively affect your email deliverability rate<\/strong>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Poor Sender Reputation<\/h3>\n\n\n\n<p>Think of Sender reputation like the credit score of your email account: with a poor sender reputation, more and more of your emails will land in the spam box.<\/p>\n\n\n\n<p>Sender reputation, much like email deliverability, is itself determined by your bounce rate, spam rate, and email authentication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Build High Email Deliverability: Best Practices<\/h2>\n\n\n\n<p>Till now, we\u2019ve examined in detail what not to do.&nbsp;<\/p>\n\n\n\n<p>Now it\u2019s time to know how you can <a href=\"https:\/\/www.trulyinbox.com\/blog\/improve-email-deliverability\/\">improve and maintain a high email deliverability rate<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Authenticate-Your-Email-Account\">Authenticate Your Email Account<\/a><\/li>\n\n\n\n<li><a href=\"#2-Stick-to-ESP-Daily-Sending-Limits\">Stick to ESP Daily Sending Limits<\/a><\/li>\n\n\n\n<li><a href=\"#3-Use-Double-Opt-In-Subscriptions\">Use Double-Opt-In Subscriptions<\/a><\/li>\n\n\n\n<li><a href=\"#4-Warm-Up-Email-Accounts\">Warm-Up Email Accounts<\/a><\/li>\n\n\n\n<li><a href=\"#5-Never-Use-Spammy-Language\">Never Use Spammy Language<\/a><\/li>\n\n\n\n<li><a href=\"#6-Avoid-Including-Too-Many-Links-or-Attachments\">Avoid Including Too Many Links or Attachments<\/a><\/li>\n\n\n\n<li><a href=\"#7-Clean-Your-Email-List\">Clean Your Email List<\/a><\/li>\n\n\n\n<li><a href=\"#8-Send-Personalized-Emails\">Send Personalized Emails<\/a><\/li>\n\n\n\n<li><a href=\"#9-Switch-to-a-Dedicated-IP-Address\">Switch to a Dedicated IP Address<\/a><\/li>\n\n\n\n<li><a href=\"#10-Monitor-Key-Deliverability-Metrics\">Monitor Key Deliverability Metrics<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Authenticate Your Email Account<\/h3>\n\n\n\n<p>Setting up these email protocols is very important to prove your identity to receiving mail servers \u2192<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SPF<\/strong>: Sender Policy Framework&nbsp;<\/li>\n\n\n\n<li><strong>DKIM<\/strong>: Domain-Keys Identified Mail<\/li>\n\n\n\n<li><strong>DMARC<\/strong>: Domain-based Message Authentication, Reporting and Conformance<\/li>\n<\/ul>\n\n\n\n<div style=\"background: #FAF7F6; position: relative; padding: 30px 40px;margin-top: 20px;margin-bottom: 20px;border-radius: 10px;border: 3.5px solid #E17863;\">\n<p style=\"margin-bottom: 10px!important\"><span style=\"font-weight: 500\"><strong>Also Check Out:<\/strong><\/span><\/p>\n<p style=\"margin-bottom: 0!important\"><span style=\"font-weight: 500\"><a href=\"https:\/\/www.trulyinbox.com\/blog\/how-to-set-up-spf-dkim-and-dmarc\/\" target=\"_blank\">How to Easily Set Up Your SPF, DKIM, and DMARC Records<\/a><\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Stick to ESP Daily Sending Limits<\/h3>\n\n\n\n<p>As I have already mentioned, every ESP has a strict daily email-sending limit.<\/p>\n\n\n\n<p>And if you bypass this limit, your email will likely not even be delivered, let alone land in the primary inbox.<\/p>\n\n\n\n<p>To ensure that you <strong>retain a high email deliverability rate<\/strong>, I recommend strictly adhering to the ESP\u2019s sending limits.<\/p>\n\n\n\n<p><strong>One solution to this problem<\/strong> is to create multiple secondary domains and distribute the email volume among them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use Double-Opt-In Subscriptions<\/h3>\n\n\n\n<p>Double opt-in is a simple yet powerful way to protect your email deliverability and stay legally compliant.&nbsp;<\/p>\n\n\n\n<p>So what is it?&nbsp;<\/p>\n\n\n\n<p>Well, it is a 2-step confirmation process where the prospects confirm in two stages: once by signing up, and again by confirming via email that you are emailing people who genuinely want to hear from you!&nbsp;<\/p>\n\n\n\n<p>This may sound like an extra step, but it can make a huge difference!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Warm Up Email Accounts<\/h3>\n\n\n\n<p>One of the easiest ways to <strong>guarantee high email deliverability<\/strong> is to <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-warmup\/\" target=\"_blank\" rel=\"noreferrer noopener\">warm up your email account<\/a>.<\/p>\n\n\n\n<p>It is a strategic process where you gradually increase sending volume to engage in real conversations with email accounts that have a solid sender reputation.<\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: (TI - EXP) - Email Deliverability - CTA#2 -->\n<div id=\"om-xkssl7le0ltuezbwgm9a-holder\"><\/div>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'xkssl7le0ltuezbwgm9a');<\/script>\\\n\n\n\n<h3 class=\"wp-block-heading\">5. Never Use Spammy Language<\/h3>\n\n\n\n<p>As we\u2019ve seen, spammy language can drastically lower your chances of landing in recipients\u2019 inboxes.<\/p>\n\n\n\n<p>To avoid this, I recommend that you <strong>always double-check your copy<\/strong> for any potentially spammy phrasing.&nbsp;<\/p>\n\n\n\n<p>This is <strong>especially important if you\u2019re planning to send cold emails<\/strong>: if even a single email in your sequence contains spammy words, it might mess up your entire campaign!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Avoid Including Too Many Links or Attachments<\/h3>\n\n\n\n<p>If you\u2019re emailing a recipient for the first time, you should never include any links or attachments.<\/p>\n\n\n\n<p>Trust me: I\u2019ve seen several cases where <strong>even the most important of emails are routed to the spam folder<\/strong> just because they contained many links, attachments, or images.<\/p>\n\n\n\n<div style=\"background: #FAF7F6; position: relative; padding: 30px 40px;margin-top: 20px;margin-bottom: 20px;border-radius: 10px;border: 3.5px solid #E17863;\">\n<p style=\"margin-bottom: 10px!important\"><span style=\"font-weight: 500\"><strong>My Recommendation:<\/strong><\/span><\/p>\n<p style=\"margin-bottom: 0!important\"><span style=\"font-weight: 500\">Send clean, clear, and concise text-based emails to your recipients. You can always send them important links and images once you\u2019ve established an email conversation.<\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Clean Your Email List<\/h3>\n\n\n\n<p>If you want to <strong>avoid hard bounces<\/strong>, you should always clean your email list before using it for cold email or outreach campaigns.<\/p>\n\n\n\n<p><strong>This is important if you\u2019re buying email lists<\/strong> from data vendors. Often, such lists contain invalid or outdated email addresses, which might lead to hard bounces and, therefore, low deliverability.<\/p>\n\n\n\n<p>I suggest that you use an email verification tool like NeverBounce to clean your email list.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Send Personalized Emails<\/h3>\n\n\n\n<p>One of the best ways to ensure that you\u2019re always landing in inboxes is to send personalized emails. This is due to several reasons:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recipients are less likely to mark personalized emails as spam<\/li>\n\n\n\n<li>You will avoid triggering spam filters by positioning your email as a unique message rather than a generic one<\/li>\n\n\n\n<li>Personalized emails are likely to have a higher reply rate, which will lead to a higher sender reputation and high email deliverability<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. Switch to a Dedicated IP Address<\/h3>\n\n\n\n<p>First and foremost, you should switch to a dedicated IP address. It will give you complete control over your internet activities and ensure that you don\u2019t face the negative consequences of someone else\u2019s actions.<\/p>\n\n\n\n<p>There are three ways you can get a dedicated IP address:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Through your current ISP<\/li>\n\n\n\n<li>Via a hosting network like Hostinger<\/li>\n\n\n\n<li>By requesting one from a VPN service like NordVPN<\/li>\n<\/ul>\n\n\n\n<p>While getting a dedicated IP address <strong>might seem like an extra task, I highly recommend that you get one if you want to ensure<\/strong> good email deliverability!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Monitor Key Deliverability Metrics<\/h3>\n\n\n\n<p>One thing I\u2019ve learned the hard way is that you can\u2019t improve your email deliverability without constantly measuring it through numbers.<\/p>\n\n\n\n<p>This is because <strong>ESP behavior is often unpredictable<\/strong>: a small change in its policy can lead your email deliverability to take a hit!<\/p>\n\n\n\n<p>To track performance more effectively, it\u2019s important to understand the core <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-metrics\/\">email deliverability metrics<\/a> that signal inbox placement, reputation health, and engagement trends.<\/p>\n\n\n\n<p>Monitor key metrics continuously to ensure that your email deliverability is always on track.&nbsp;<\/p>\n\n\n\n<p>These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spam Rate<\/li>\n\n\n\n<li>Bounce Rate<\/li>\n\n\n\n<li>Authentication Success Rate<\/li>\n\n\n\n<li>Inbox Placement Rate<\/li>\n\n\n\n<li>Open Rate<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Can You Measure Email Deliverability?<\/h2>\n\n\n\n<p>If you want to improve your email deliverability, the first thing you need to do is measure it accurately.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t worry: it\u2019s neither challenging nor do you have to do it manually because there are several dedicated tools you can use to measure your email deliverability.<\/p>\n\n\n\n<p>Let\u2019s take a look at three such standout platforms:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Googles-Postmaster-Tools\">Google Postmaster Tools<\/a><\/li>\n\n\n\n<li><a href=\"#2-SenderScore\">SenderScore<\/a><\/li>\n\n\n\n<li><a href=\"#3-MX-ToolBox\">MX ToolBox<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Google Postmaster Tools<\/h3>\n\n\n\n<p><a href=\"https:\/\/gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Postmaster Tools<\/a> is Google\u2019s native, <strong>free-to-use platform<\/strong> through which you can analyze and visualize your email-sending patterns and metrics.<\/p>\n\n\n\n<p>It allows you to easily measure the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email spam and spam complaint rate<\/li>\n\n\n\n<li>Bounce rate<\/li>\n\n\n\n<li>IP and sender reputation<\/li>\n\n\n\n<li>Delivery rate<\/li>\n<\/ul>\n\n\n\n<p>Simply put, Google\u2019s Postmaster Tools helps you understand not just your email deliverability rate but also all the metrics associated with it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. SenderScore<\/h3>\n\n\n\n<p>One of my go-to tools for measuring email deliverability is <a href=\"https:\/\/senderscore.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SenderScore<\/a>.<\/p>\n\n\n\n<p>It offers a full suite of email deliverability tools that you can use to easily measure your email account\u2019s<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sender reputation<\/li>\n\n\n\n<li>bounce rates<\/li>\n\n\n\n<li>and spam rates.<\/li>\n<\/ul>\n\n\n\n<p>Plus, if you think you\u2019re suffering from poor email deliverability, SenderScore will give you <strong>a list of benchmarks you can monitor<\/strong> to improve your sender reputation and deliverability in one go!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. MX ToolBox<\/h3>\n\n\n\n<p><a href=\"https:\/\/mxtoolbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MX ToolBox<\/a> is an easy-to-use tool for <strong>tackling<\/strong> <strong>one<\/strong> <strong>of<\/strong> <strong>the<\/strong> <strong>most<\/strong> <strong>critical<\/strong> <strong>elements<\/strong> <strong>of<\/strong> <strong>email deliverability<\/strong>: authentication.<\/p>\n\n\n\n<p>Its primary function is to <strong>establish and verify your SPF, DKIM, and DMARC records<\/strong>.<\/p>\n\n\n\n<p>It also enables you to protect your email infrastructure from phishing and spoofing attacks.<\/p>\n\n\n\n<p>One of the most important reasons <strong>why I recommend MX ToolBox <\/strong>is that it provides several other key features, such as threat intelligence, inbox placement rate, and blocklist monitoring.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Also check out this <strong><a href=\"https:\/\/www.trulyinbox.com\/blog\/mxtoolbox-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">detailed MXToolbox review<\/a><\/strong> for a closer look at its features.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Increase Your Email Deliverability and Never Miss the Inbox!<\/h2>\n\n\n\n<p>Email deliverability is the only thing that stands between you and a successful email outreach campaign.<\/p>\n\n\n\n<p>By following all the best practices listed, you can easily improve your email deliverability.<\/p>\n\n\n\n<p>Remember, if you want to see success with emails in 2026, take a deliverability-first approach to cold emailing or email marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs: Guide to Email Deliverability<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. How Do I Improve My Email Deliverability?<\/h3>\n\n\n\n<p>Here are the best ways to improve your email deliverability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use an <a href=\"https:\/\/app.trulyinbox.com\/signup?utm_source=guidetoemaildeliverability&amp;utm_medium=blog&amp;utm_campaign=optinmonstercta\" target=\"_blank\" rel=\"noreferrer noopener\">automated email warm-up tool<\/a><\/li>\n\n\n\n<li>Switch to a dedicated IP address<\/li>\n\n\n\n<li>Authenticate your email accounts<\/li>\n\n\n\n<li>Always send personalized emails<\/li>\n\n\n\n<li>Avoid sending emails with links, images, and attachments<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. What Is a Good Deliverability Rate for Emails?<\/h3>\n\n\n\n<p>As per the cold emailing experts, a good email deliverability rate is somewhere between 90 and 98%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. What Determines Email Deliverability?<\/h3>\n\n\n\n<p>There are five main factors that determine email deliverability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email sending frequency and pattern<\/li>\n\n\n\n<li>Email authentication and infrastructure<\/li>\n\n\n\n<li>Email content (including links and attachments)<\/li>\n\n\n\n<li>The quality of your email list<\/li>\n\n\n\n<li>Spam complaints and requests<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. What Hurts Email Deliverability?<\/h3>\n\n\n\n<p>There are four major things that can hurt email deliverability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Violating the ESP\u2019s sending limits<\/li>\n\n\n\n<li>Not authenticating your email account<\/li>\n\n\n\n<li>Sending emails with spammy words, images, attachments, and links<\/li>\n\n\n\n<li>Not personalizing your emails<\/li>\n<\/ul>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"1. 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In simple terms, it is basically how likely the emails you send will land right in your recipients&#8217; inboxes. In this blog, I will share all you need to know about email deliverability in 2026. Read [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[30],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub","tag-email-deliverability-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Guide to Achieve High Email Deliverability in 2026<\/title>\n<meta name=\"description\" content=\"Email deliverability deals with how many emails make it to the Primary Inbox. 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