{"id":425,"date":"2025-12-22T16:26:28","date_gmt":"2025-12-22T16:26:28","guid":{"rendered":"https:\/\/www.trulyinbox.com\/blog\/?p=425"},"modified":"2025-12-22T16:31:02","modified_gmt":"2025-12-22T16:31:02","slug":"email-reputation-check","status":"publish","type":"post","link":"https:\/\/www.trulyinbox.com\/blog\/email-reputation-check\/","title":{"rendered":"Check Your Email Reputation in 2026:\u00a0 A Step-by-Step Guide"},"content":{"rendered":"\n<p>Email reputation, also known as sender reputation, is a <strong><em>trust score<\/em><\/strong> assigned to your sending IPs, domains, and email addresses.<\/p>\n\n\n\n<p><strong><em>This score decides where your emails land after they are sent.<\/em><\/strong><\/p>\n\n\n\n<p>That could be the:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Primary Tab<\/li>\n\n\n\n<li>Promotional Tab<\/li>\n\n\n\n<li>Updates Tab<\/li>\n\n\n\n<li>Spam Folder<\/li>\n\n\n\n<li>Or in some cases, not delivered at all<\/li>\n<\/ul>\n\n\n\n<p>In simple terms:<br><strong><em>Your entire email performance depends on this score.<\/em><\/strong><\/p>\n\n\n\n<p>That is why <strong><em>regularly monitoring your email reputation is important<\/em><\/strong>.<\/p>\n\n\n\n<p>In this blog, I will explain all you need to know about email reputation, how to check it, and even where to check it in 2026.<\/p>\n\n\n\n<p>Keep reading!<\/p>\n\n\n\n<div style=\"padding: 20px 15px 15px 20px; border-radius: 10px; border: 3.5px solid #E17863; background: #FFFFFF;\">\n    <h2 style=\"margin: 0; padding: 8px 12px; background: #E17863; color: #fff; display: inline-block; border-radius: 0px 0px 10px 10px; font-size: 22px; position: relative; top: -22px; left: 0;\"><span id=\"Improve-Email-Deliverability-TOC\">\nWhat is Email Reputation Check \u2013 TOC\n    <\/span><\/h2>\n    <ul class=\"wp-block-list\" style=\"margin-top: -10px;\">\n        <li><a href=\"#What-Is-an-Email-Reputation-Check\">What Is an Email Reputation Check?<\/a><\/li>\n        <li><a href=\"#What-Is-Email-Reputation-or-Sender-Reputation\">What Is Email Reputation or Sender Reputation?<\/a><\/li>\n        <li><a href=\"#What-Are-the-Key-Factors-That-Affect-Email-Reputation\">What Are the Key Factors That Affect Email Reputation?<\/a><\/li>\n        <li><a href=\"#How-to-Do-an-Email-Reputation-Check-Using-Dedicated-Tools\">How to Do an Email Reputation Check Using Dedicated Tools?<\/a><\/li>\n        <li><a href=\"#What-Are-the-Best-Practices-to-Follow-to-Have-a-High-Email-Reputation\">What Are the Best Practices to Follow to Have a High Email Reputation?<\/a><\/li>\n        <li><a href=\"#Dont-Leave-Your-Deliverability-to-Chance\">Don\u2019t Leave Your Deliverability to Chance!<\/a><\/li>\n        <li><a href=\"#What-is-Email-Reputation-Check-FAQs\">What Is Email Reputation Check: FAQs<\/a><\/li>\n    <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Is an Email Reputation Check?<\/h2>\n\n\n\n<p>An email reputation check gives you insight into how well Email Service Providers (ESPs) trust your email accounts and domains.<\/p>\n\n\n\n<p>By doing an email reputation check, you can find out where your emails are likely to land \u2014<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the inbox <strong>(where they should be)<\/strong><\/li>\n\n\n\n<li>In the promotions or updates tab <strong>(where they might get ignored)<\/strong><\/li>\n\n\n\n<li>Or worse, straight into the spam folder <strong>(where they\u2019ll probably never be seen)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>So, what do ESPs use to decide whether your emails deserve the inbox or the spam folder \u2013 <strong>email sender reputation.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Email Reputation or Sender Reputation?<\/h2>\n\n\n\n<p>You already got a brief idea of email reputation in the introduction. Now let me break it down properly.<\/p>\n\n\n\n<p>Email reputation is the level of <strong><em>trust assigned to you as a sender based on your email sending behavior and recipient engagement<\/em><\/strong>.<\/p>\n\n\n\n<p>It is usually assigned by:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Email Service Providers (ESPs) like Gmail, Outlook, Yahoo, etc.<\/li>\n\n\n\n<li>Internet Service Providers (ISPs) that manage and filter email traffic at the network level.<\/li>\n<\/ol>\n\n\n\n<p>The reputation is usually assigned to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Your email accounts<\/li>\n\n\n\n<li>The domains you send emails from<\/li>\n\n\n\n<li>The IP addresses used for sending<\/li>\n<\/ol>\n\n\n\n<p>Your email reputation, or sender reputation, <strong><em>is evaluated based on multiple factors<\/em><\/strong>.<\/p>\n\n\n\n<p>Each ESP and ISP uses its own internal and proprietary evaluation systems to decide how trustworthy you are as a sender.<\/p>\n\n\n\n<p>Based on this assessment, your emails may be delivered to the inbox, filtered into other tabs, sent to spam, or blocked entirely.<\/p>\n\n\n\n<p><strong><em>There is no way to see or access an exact email reputation score.<\/em><\/strong> Email providers do not disclose how their scoring systems work or the weight given to individual signals.ext section.<\/p>\n\n\n\n<div style=\"background: #FFFFFF; position: relative; padding: 30px 40px;margin-top: 20px;margin-bottom: 20px;border-radius: 10px;border: 3.5px solid #E17863;\">\n<p style=\"margin-bottom: 10px!important\"><span style=\"font-weight: 500\"><strong>FYI:<\/strong> This is exactly why <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-warmup\/\"target=\"_blank\">email warm-up<\/a> takes 3 to 5 weeks\u2014you need to slowly build a positive reputation before sending large volumes of emails.<\/span><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Key Factors That Affect Email Reputation?<\/h2>\n\n\n\n<p>Email reputation is built over time based on how you send emails and how recipients respond to them.<\/p>\n\n\n\n<p>Email providers look at multiple signals together. Here are some of them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Sending-Behavior-and-Consistency\">Sending Behavior and Consistency<\/a><\/li>\n\n\n\n<li><a href=\"#2-Recipient-Engagement\">Recipient Engagement<\/a><\/li>\n\n\n\n<li><a href=\"#3-Spam-Complaints\">Spam Complaints<\/a><\/li>\n\n\n\n<li><a href=\"#4-Bounce-Rates\">Bounce Rates<\/a><\/li>\n\n\n\n<li><a href=\"#5-Email-Authentication-Setup\">Email Authentication Setup<\/a><\/li>\n\n\n\n<li><a href=\"#6-Sending-Infrastructure\">Sending Infrastructure<\/a><\/li>\n\n\n\n<li><a href=\"#7-Content-Signals\">Content Signals<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Sending Behavior and Consistency<\/h3>\n\n\n\n<p>Email providers closely monitor how often you send emails and how consistent your sending patterns are over time.<\/p>\n\n\n\n<p>Sudden spikes in volume, irregular schedules, or aggressive scaling can <strong><em>raise red flags and negatively affect your reputation<\/em><\/strong>.<\/p>\n\n\n\n<p>At the same time, sending in an overly predictable or robotic pattern can also hurt trust.&nbsp;<\/p>\n\n\n\n<p><strong><em>Providers expect natural sending behavior that grows gradually and stays stable.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Recipient Engagement<\/h3>\n\n\n\n<p>How your recipients interact with your emails plays a huge role.<\/p>\n\n\n\n<p>These interactions are <strong><em>direct signals from real users<\/em><\/strong>, which makes them highly valuable for ESPs and ISPs&nbsp;<\/p>\n\n\n\n<p>Positive signals include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Opens<\/li>\n\n\n\n<li>Replies<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Moving emails to the inbox from Spam or other tabs<\/li>\n<\/ol>\n\n\n\n<p>On the flip side, negative signals include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ignored emails<\/li>\n\n\n\n<li>Deletions without opening<\/li>\n\n\n\n<li>Lack of replies<\/li>\n\n\n\n<li>Marking as Spam<strong><em> (strongest negative intent)<\/em><\/strong><\/li>\n<\/ol>\n\n\n\n<p>Strong engagement improves reputation, while weak engagement slowly damages it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Spam Complaints<\/h3>\n\n\n\n<p>Spam complaints from your recipients are one of the <strong><em>strongest negative signals for email reputation.<\/em><\/strong><\/p>\n\n\n\n<p>When a recipient marks your email as spam, it tells ESPs and ISPs that your message was unwanted or misleading.<\/p>\n\n\n\n<p><strong><em>Even a small number of spam complaints can impact your reputation<\/em><\/strong>, especially if you are sending emails at scale or from a newer domain or IP.<\/p>\n\n\n\n<p>This is why it is important to <strong><em>send emails only to the right recipients.<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For email marketing, send emails only to users who have opted in to receive your messages.<\/li>\n\n\n\n<li>For <a href=\"https:\/\/www.trulyinbox.com\/blog\/cold-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">cold emailing<\/a>, reach out only to recipients who are highly relevant and likely to need what you offer.<\/li>\n<\/ul>\n\n\n\n<p>This approach helps keep spam complaints low and protects your sender reputation.<\/p>\n\n\n\n<p><strong><em>Also Read:<\/em><\/strong><a href=\"https:\/\/www.trulyinbox.com\/blog\/cold-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Build a Cold Email List That\u2019s Clean, Accurate, &amp; Ready To Send<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Bounce Rates<\/h3>\n\n\n\n<p>After spam complaints, the next major red flag for email reputation is high bounce rates.<\/p>\n\n\n\n<p>Bounces happen when your emails cannot be delivered to the recipient\u2019s inbox.<\/p>\n\n\n\n<p><strong><em>This usually occurs because the email address is invalid, inactive, or temporarily unavailable.<\/em><\/strong><\/p>\n\n\n\n<p>There are two common types of bounces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hard bounces:<\/strong> Permanent failures caused by invalid or non existent email addresses<\/li>\n\n\n\n<li><strong>Soft bounces:<\/strong> Temporary delivery issues such as full inboxes or server problems<\/li>\n<\/ul>\n\n\n\n<p>Both types can harm your reputation if they occur frequently.<\/p>\n\n\n\n<p>This is why you should clean your email list from time to time.<\/p>\n\n\n\n<p><strong><em>Also Read:<\/em><\/strong><a href=\"https:\/\/www.trulyinbox.com\/blog\/bounced-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Fix Bounced Emails? (And Prevent Them for Good)<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Email Authentication Setup<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.trulyinbox.com\/blog\/how-to-set-up-spf-dkim-and-dmarc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Setting up your authentication records is a non-negotiable<\/em><\/strong><\/a>.<\/p>\n\n\n\n<p>This is especially true if you are sending bulk email or cold emails!<\/p>\n\n\n\n<p>If your authentication is missing or incorrectly configured, email providers may treat your messages as untrustworthy.<\/p>\n\n\n\n<p><strong><em>Common authentication protocols include SPF, DKIM, and DMARC.<\/em><\/strong><\/p>\n\n\n\n<p>Together, they confirm your sender identity and, at the same time, protect recipients from phishing and impersonation attempts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Sending Infrastructure<\/h3>\n\n\n\n<p>ESPs and ISPs also evaluate your <a href=\"https:\/\/www.trulyinbox.com\/blog\/cold-email-infrastructure\/\" target=\"_blank\" rel=\"noreferrer noopener\">entire sending infrastructure<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IP addresses<\/li>\n\n\n\n<li>Domain<\/li>\n\n\n\n<li>And email accounts you use to send emails.<\/li>\n<\/ul>\n\n\n\n<p>New domains, poorly warmed IPs, or shared infrastructure with a negative sending history can hurt your email reputation, even if your content and targeting are solid.<\/p>\n\n\n\n<p><strong><em>Also Read:<\/em><\/strong> <a href=\"https:\/\/www.trulyinbox.com\/blog\/how-to-warm-up-email-domain\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Easily Warm Up Your Domains Before Outreach in 2025<\/a><\/p>\n\n\n\n<p>When you use shared IPs, your deliverability can be affected by the behavior of other senders on the same infrastructure.<\/p>\n\n\n\n<p><strong><em>A single bad actor can damage the reputation of the entire IP.<\/em><\/strong><\/p>\n\n\n\n<p>Maintaining a clean sending setup, warming up new domains and IPs gradually, and avoiding risky shared infrastructure helps <a href=\"https:\/\/www.trulyinbox.com\/blog\/improve-email-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and protect your sender reputation<\/a> over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Content Signals<\/h3>\n\n\n\n<p>Email providers also analyze the content of your emails to <strong><em>spot spam or low-quality patterns<\/em><\/strong>.<\/p>\n\n\n\n<p>They look at things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subject lines<\/li>\n\n\n\n<li>Message structure and formatting<\/li>\n\n\n\n<li>Repeated templates across campaigns<\/li>\n\n\n\n<li>Overuse of promotional or sales-heavy language<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Poor content combined with low engagement, spam complaints, or bounces significantly increases the chances of reputation damage<\/em><\/strong><\/p>\n\n\n\n<p>So, make sure your emails are simple, easy to understand, and to the point.<\/p>\n\n\n\n<p><strong><em>Also Read:<\/em><\/strong> <a href=\"https:\/\/www.trulyinbox.com\/blog\/cold-email-personalization\/\">Cold Email Personalization: All You Need To Know in 2026<\/a><\/p>\n\n\n\n<p>These are just few of the many factors that ESPs and ISPs check.<\/p>\n\n\n\n<p>In the next section, I will share how you can check your email reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Do an Email Reputation Check Using Dedicated Tools?<\/h2>\n\n\n\n<p>Now that we\u2019ve explored what email reputation is and why it\u2019s critically important, let\u2019s find out how to check email reputation.<\/p>\n\n\n\n<p>And if you\u2019re worried that this might be a challenging, even difficult process, don\u2019t be! I\u2019ve curated a list of 5 very simple tools you can use to check your email sender reputation.<\/p>\n\n\n\n<p>Let\u2019s check them out one by one:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Googles-Postmaster-Tools\">Google\u2019s Postmaster Tools<\/a><\/li>\n\n\n\n<li><a href=\"#2-Sender-Score\">Sender Score<\/a><\/li>\n\n\n\n<li><a href=\"#3-MxToolbox\">MxToolbox<\/a><\/li>\n\n\n\n<li><a href=\"#4-Talos-Intelligence\">Talos Intelligence<\/a><\/li>\n\n\n\n<li><a href=\"#5-Microsoft-SNDS\">Microsoft SNDS<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Google\u2019s Postmaster Tools<\/h3>\n\n\n\n<p>Google\u2019s native <a href=\"https:\/\/postmaster.google.com\/\">Postmaster Tools<\/a> is a free-to-use platform that helps you visualize and analyze your email deliverability.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfQEZq3F_ldPpsjc4fX14PtdAyjALf1e6IlX5u4kqoe9P61mPZsvSG6WxQcxOFT6St70PZ9BMRhluHnUZzOk13lazP4uMIuM5T-nW-u1hogHZItoIvIxbtEFzEhda-fwUTabF4fhA?key=VBDPSCJEPmO4kwF-dfPE7bh_\" alt=\"\"\/><\/figure>\n\n\n\n<p>It\u2019s a very simple tool that offers a wealth of data on your email account\u2019s deliverability metrics. Using Postmaster Tools, you can examine your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email Sender Reputation<\/li>\n\n\n\n<li>Spam and Spam Complaint Rate<\/li>\n\n\n\n<li>Authentication Records Status<\/li>\n\n\n\n<li>Delivery Errors or Bounce Rates<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Sender Score<\/h3>\n\n\n\n<p><a href=\"https:\/\/senderscore.org\/\">Sender Score<\/a> is another great tool that helps you understand your email sender reputation and get information on your domain health.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd7g34tMeFBA532an1D3tvoNtN7xS6ircRKDFel28cwkbDUL-jl88bFMKPSvxQ6p32mHTZHbQDCkOkFDUo8el8sJWgdIvBDJdPA6P3YdwYA_7MjYv6zLbCeNa74c8BQudqQEE7Hkg?key=VBDPSCJEPmO4kwF-dfPE7bh_\" alt=\"\"\/><\/figure>\n\n\n\n<p>It assigns you a score between 0 and 100 based on your email infrastructure, sending patterns, and IP reputation.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what makes Sender Score different from a basic platform like Google\u2019s Postmaster Tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It allows you to understand why your emails are bouncing<\/li>\n\n\n\n<li>It helps you verify your email lists<\/li>\n\n\n\n<li>It enables you to monitor ESP blocklists&nbsp;<\/li>\n\n\n\n<li>It lets you compare your deliverability benchmarks against global standards<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. MxToolbox<\/h3>\n\n\n\n<p><a href=\"https:\/\/mxtoolbox.com\/SuperTool.aspx\">MxToolbox<\/a> is one of my favorite email reputation checker tools because it gives you a detailed report on five different aspects of your email reputation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdbUV4BLOiKxe2apIO1g5R2wIu1C46Gl_10uOvkAo4XnH0cIYgv51pXbfqfzLGTkVcnQLvdbVLy1yNTnB0Ot5u3rEdveOUkXYZecl6t3AqbPj5k54m3VAx2ymQiWEf5UxuZBJ-k?key=VBDPSCJEPmO4kwF-dfPE7bh_\" alt=\"\"\/><\/figure>\n\n\n\n<p>These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic problems with your email authentication<\/li>\n\n\n\n<li>A DNS check that ensures that your email is configured properly<\/li>\n\n\n\n<li>Blacklist report to ensure you\u2019re not blocked from sending emails<\/li>\n\n\n\n<li>A server test to help you understand whether specific ESPs are blocking your emails<\/li>\n\n\n\n<li>A web server check that enables you to check if a web server is flagging your emails<\/li>\n<\/ul>\n\n\n\n<p>Moreover, MxToolbox also has a paid service where you get solutions to fix any issues hampering your sender reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Talos Intelligence<\/h3>\n\n\n\n<p><a href=\"https:\/\/talosintelligence.com\/\">Talos Intelligence<\/a> is a free-to-use, Cisco-powered email reputation checker.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd7KOIh3f8c7NwPC87yNw6kcYzKSimcWeYi362GC973lmUJ-yTLX3atBb0q4Ia_1GdJgbwAvaRM0S7fmods8C1K-b3fIqYZ-xjz2VROv7RULEKKI3mm6GBuibWC3plAP-Y-A7ApkQ?key=VBDPSCJEPmO4kwF-dfPE7bh_\" alt=\"\"\/><\/figure>\n\n\n\n<p>It helps you understand two major things:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether your email has been blacklisted<\/li>\n\n\n\n<li>The reputation of your domain<\/li>\n<\/ul>\n\n\n\n<p>One thing I like about Talos Intelligence is that it helps you submit a ticket if you think that your domain has been unfairly blacklisted!<\/p>\n\n\n\n<p>Plus, you can also use Talos to understand global spam email sender and spam data, filtered by region and hosting services provider!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Microsoft SNDS<\/h3>\n\n\n\n<p>Just like Google, Microsoft also has its own native email reputation checker service, called the <a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Smart Network Data Service<\/a>, or SNDS.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcSrAq0863edrHVDUZOFmybnmQq6ZbjwqhiQBEBBX8uGTXXkqzRzDEifvP5sHXEexlYCvGyGXyXOnR8p5uMkROQSoS2p7BvdoUGAQP7y2T8jiCun3wbnp0p-rl6T2FDYsMv5DJZaw?key=VBDPSCJEPmO4kwF-dfPE7bh_\" alt=\"\"\/><\/figure>\n\n\n\n<p>SNDS is a dedicated email reputation checker that <strong>primarily works with Outlook<\/strong>. Its main goal is to help you understand and manage your email reputation.&nbsp;<\/p>\n\n\n\n<p>It does so by providing you with detailed reports on spam complaints and helping you resolve deliverability issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Best Practices to Follow to Have a High Email Reputation?<\/h2>\n\n\n\n<p>I\u2019ll share a few best practices that you can follow to make sure your email sender reputation stays strong and your emails consistently land in the inbox.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Authenticate-Your-Email-Account\">Authenticate Your Email Account<\/a><\/li>\n\n\n\n<li><a href=\"#2-Get-Email-Lists-from-Trusted-B2B-Data-Vendors\">Get Email Lists from Trusted B2B Data Vendors<\/a><\/li>\n\n\n\n<li><a href=\"#3-Use-Double-Opt-In-for-Marketing-Emails\">Use Double-Opt-In for Marketing Emails<\/a><\/li>\n\n\n\n<li><a href=\"#4-Use-an-Automated-Email-Warm-Up-Tool\">Use an Automated Email Warm-Up Tool<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Authenticate Your Email Account<\/h3>\n\n\n\n<p>Email authentication is one of the most critical aspects of your email infrastructure \u2013 It helps you avoid phishing and spoofing attacks.<\/p>\n\n\n\n<p><strong>According to ESP guidelines, there are three authentication records you must set up<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPF: Sender Policy Framework<\/li>\n\n\n\n<li>DKIM: Domain-Keys Identified Mail<\/li>\n\n\n\n<li>DMARC: Domain-based Message Authentication, Reporting, and Conformance<\/li>\n<\/ul>\n\n\n\n<div style=\"background: #FFFFFF; position: relative; padding: 30px 40px;margin-top: 20px;margin-bottom: 20px;border-radius: 10px;border: 3.5px solid #E17863;\">\n<p style=\"margin-bottom: 10px!important\"><span style=\"font-weight: 500\"><strong>Pro Tip:<\/strong> Here\u2019s how you can <a href=\"https:\/\/www.trulyinbox.com\/blog\/how-to-set-up-spf-dkim-and-dmarc\/\" target=\"_blank\">set up SPF, DKIM, and DMARC<\/a> records.<\/span><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Get Email Lists from Trusted B2B Data Vendors<\/h3>\n\n\n\n<p>As we\u2019ve seen, high bounce rates can severely reduce your email sender reputation.<\/p>\n\n\n\n<p>This is usually due to two reasons:<\/p>\n\n\n\n<p>First, you\u2019ve either made <strong>a small error in typing an email address<\/strong>. This is an easily fixable error, especially if you use an email verification platform before sending emails.&nbsp;<\/p>\n\n\n\n<p>Second, <strong>you\u2019ve bought an email list from an unverified vendor<\/strong>. Again, I recommend eliminating this problem by only getting email lists from trusted <a href=\"https:\/\/www.saleshandy.com\/blog\/b2b-data-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B data providers<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use Double-Opt-In for Marketing Emails<\/h3>\n\n\n\n<p>In recent years, privacy has come to play a huge role in determining sender reputation. This is largely due to legal requirements that stress compliance with privacy laws of different countries and regions.<\/p>\n\n\n\n<p>To avoid a drop in your sender reputation because of this, I suggest using a double opt-in mechanism for marketing purposes.<\/p>\n\n\n\n<p>It\u2019s <strong>a simple way of obtaining the consent of your recipients<\/strong> when they sign up for your email list!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Use an Automated Email Warm-Up Tool<\/h3>\n\n\n\n<p>I\u2019ve often noticed that people struggle to increase the sender reputation of their new or dormant email accounts.<\/p>\n\n\n\n<p>And this happens even though they\u2019ve followed all the best practices I\u2019ve mentioned above.<\/p>\n\n\n\n<p><strong>So, what\u2019s the solution in such cases?&nbsp;<\/strong><\/p>\n\n\n\n<p>Simple: establishing a pattern of sending emails to and receiving replies from highly reputable email accounts.&nbsp;<\/p>\n\n\n\n<p><br>And that\u2019s where an <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-warm-up-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated email warm-up tool<\/a> comes in! It will:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send a set number of emails to highly reputable email accounts&nbsp;<\/li>\n\n\n\n<li>Open the emails, take them out of the spam folder, and mark them important<\/li>\n\n\n\n<li>Reply to a percentage of the emails sent through your email account<\/li>\n\n\n\n<li>Gradually increase the number of emails sent and replies received<\/li>\n<\/ul>\n\n\n\n<p>In short, an automated email warm-up tool will help you <strong>win the trust of your ESP by creating human-like conversational threads<\/strong> through your email account!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t Leave Your Deliverability to Chance!<\/h2>\n\n\n\n<p>A high email reputation is a prerequisite for successful cold emailing and lead generation.<\/p>\n\n\n\n<p>Simply put, it\u2019s too important to leave to chance or half-measures\u2026<\/p>\n\n\n\n<p>What you need is <strong>a surefire way that guarantees a high email sender reputation<\/strong> \u2013 and that\u2019s exactly what <a href=\"https:\/\/www.trulyinbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TrulyInbox<\/a> offers!<\/p>\n\n\n\n<p><a href=\"https:\/\/app.trulyinbox.com\/signup?utm_source=emailreputationcheck&amp;utm_medium=blog&amp;utm_campaign=optinmonstercta\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for the forever-free plan<\/a> and experience how successful email warm-up can supercharge your email deliverability\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Email Reputation Check: FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. How often should you check your email reputation?<\/h3>\n\n\n\n<p>In my opinion, you should check your email reputation at least once a week if you want to ensure that your emails are landing in your recipients\u2019 inboxes. However, if you rely on email marketing to generate leads, I recommend checking it every day that you\u2019re running an outreach campaign.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What is the best way to check email reputation?<\/h3>\n\n\n\n<p>From what I\u2019ve seen, the best way to check your email reputation is to use a free tool like Google\u2019s Postmaster Tools or Sender Score. Such tools will help you track key deliverability metrics and provide a visual understanding of your email sender reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. How to improve email reputation?<\/h3>\n\n\n\n<p>The best way to improve your sender reputation is to use an automated email warm-up tool. It\u2019ll help you establish a pattern of email conversations with highly reputable email accounts and win the trust of your ESPs.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"1. How often should you check your email reputation?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"In my opinion, you should check your email reputation at least once a week if you want to ensure that your emails are landing in your recipients\u2019 inboxes. However, if you rely on email marketing to generate leads, I recommend checking it every day that you\u2019re running an outreach campaign.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"2. 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[&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[34,35],"class_list":["post-425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub","tag-email-reputation-check","tag-email-sender-reputation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Reputation Check: Everything You Need to Know in 2026<\/title>\n<meta name=\"description\" content=\"What is email reputation, where to check your email reputation, and more. 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