{"id":523,"date":"2026-02-05T21:02:06","date_gmt":"2026-02-05T21:02:06","guid":{"rendered":"https:\/\/www.trulyinbox.com\/blog\/?p=523"},"modified":"2026-02-09T05:14:06","modified_gmt":"2026-02-09T05:14:06","slug":"email-deliverability-statistics","status":"publish","type":"post","link":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-statistics\/","title":{"rendered":"15 of the Most Important Email Deliverability Statistics to Know in 2026"},"content":{"rendered":"\n<p>Email deliverability is crucial if you&#8217;re running campaigns to engage prospects, generate leads, or meet sales goals.<\/p>\n\n\n\n<p>You might be asking yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Will my emails land in the inbox?<\/li>\n\n\n\n<li>Which ESPs provide the best deliverability?<\/li>\n\n\n\n<li>Has Google changed its email filtering?<\/li>\n<\/ul>\n\n\n\n<p>If these questions sound familiar, you&#8217;re in the right place!<\/p>\n\n\n\n<p>In this blog, I\u2019ll share 15 must-know email deliverability statistics for 2026 that will help you assess your performance and improve your inbox placement.<\/p>\n\n\n\n<div style=\"padding: 20px 15px 15px 20px; border-radius: 10px; border: 3.5px solid #E17863; background: #FAF7F6;\">\n    <h2 style=\"margin: 0; padding: 8px 12px; background: #E17863; color: #fff; display: inline-block; border-radius: 0px 0px 10px 10px; font-size: 22px; position: relative; top: -22px; left: 0;\"><span id=\"Email Deliverability Statistics-TOC\">\nEmail Deliverability Statistics: TOC\n    <\/span><\/h2>\n    <ul class=\"wp-block-list\" style=\"margin-top: -10px;\">\n        <li><a href=\"#TLDR-Top-Email-Deliverability-Stats\">TL;DR: Top Email Deliverability Stats<\/a><\/li>\n        <li><a href=\"#15-Important-Email-Deliverability-Statistics-for-2026\">15 Important Email Deliverability Statistics for 2026<\/a><\/li>\n    \n        <li><a href=\"#Email-Deliverability-Statistics-FAQs\">FAQs<\/a><\/li>\n    <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR: Top Email Deliverability Stats<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>B2B emails have a <strong>98.16% delivery rate<\/strong>\u2014proof that cold emailing is still alive! <em>(<\/em><a href=\"https:\/\/www.mailmodo.com\/guides\/b2b-email-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Mailmodo<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li><strong>Google leads all ESPs<\/strong> with 87.2% inbox placement and the lowest undelivered rate. <a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>(Validity<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>Microsoft Outlook has the <strong>lowest deliverability<\/strong> (75.6%) among major email providers. <em>(<\/em><a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Validity<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>The <strong>mining industry<\/strong> has the highest email deliverability rate at <strong>98%<\/strong>. <em>(<\/em><a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Validity<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>The <strong>SaaS industry<\/strong> struggles with one of the lowest rates\u2014<strong>just 80.9%<\/strong> inbox placement. <em>(<\/em><a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Validity<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li><strong>85% of emails<\/strong> sent in the US make it to the inbox, thanks to high email volume and regulations. <em>(<\/em><a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Validity<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>In Europe, <strong>89.1% of emails<\/strong> are delivered\u2014thanks to GDPR and better email lists. <em>(<\/em><a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Validity<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>A <strong>SenderScore of 80+<\/strong> means you&#8217;re likely to land in the inbox, not the spam folder. <em>(<\/em><a href=\"https:\/\/senderscore.org\/assess\/get-your-score\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>SenderScore<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li><strong>63% of B2B marketers<\/strong> now use AI for writing emails <em>(<\/em><a href=\"https:\/\/learn.g2.com\/email-marketing-statistics#AI-email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>G2<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>AI-generated hyper-personalized emails increase click-through rates by <strong>13.44%<\/strong> <em>(<\/em><a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Validity<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li><strong>60% of B2B senders<\/strong> clean their email lists regularly to avoid spam traps and bounces. <em>(<\/em><a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/state-of-deliverability-takeaways\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Mailgun<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>The <strong>average bounce rate<\/strong> for B2B emails is <strong>2.33%<\/strong>\u2014keep it under 2% to stay safe. <em>(<a href=\"https:\/\/myemma.com\/blog\/is-your-email-bounce-rate-better-than-average\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Emma by Marigold<\/a>)<\/em><\/li>\n\n\n\n<li><strong>48% of senders<\/strong> say spam folder issues are their top concern\u2014avoid it with warmups and targeting. <em>(<a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/state-of-deliverability-takeaways\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mailgun<\/a>)<\/em><\/li>\n\n\n\n<li><strong>57.3% of B2B emailers<\/strong> now authenticate emails to meet Google &amp; Microsoft\u2019s new sender rules. <em>(<\/em><a href=\"https:\/\/www.emailvendorselection.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Email Vendor Selection<\/em><\/a><em>)<\/em><\/li>\n\n\n\n<li>B2B emails have an <strong>8% reply rate<\/strong>\u2014follow-ups can increase it by <strong>up to 20%<\/strong>! <em>(<\/em><a href=\"https:\/\/www.saleshandy.com\/blog\/cold-email-statistics\/#2-What-is-the-Average-Response-Rate-for-Cold-Emails\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Saleshandy<\/em><\/a><em>)<\/em><\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-Important-Email-Deliverability-Statistics-for-2026\">15 Important Email Deliverability Statistics for 2026<\/h2>\n\n\n\n<p>Let\u2019s take a look at the top email deliverability trends for 2026.\u00a0<\/p>\n\n\n\n<p>I have tried to cover everything from average deliverability rates around the world to which ESP is offering the maximum inbox placement.<\/p>\n\n\n\n<p>You can analyze these trends to improve your email strategy and make sure your messages land in the inbox.<\/p>\n\n\n\n<style>\nh3 a {\n\tcolor: #F6843F;\n}\n<\/style>\n\n\n\n<h3 class=\"wp-block-heading\">1. Delivery Rate for B2B Emails is Around <a href=\"https:\/\/www.mailmodo.com\/guides\/b2b-email-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">98.16%<\/a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/h3>\n\n\n\n<p>According to <strong>Mailmodo Email Stats report<\/strong>, the delivery rate for B2B emails is around <strong>98.16%<\/strong>.<\/p>\n\n\n\n<p>This means cold emailing is still one of the top channels for B2B lead generation in 2025.<\/p>\n\n\n\n<p>So, as long as you follow the <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">email deliverability checklist,<\/a> you\u2019re pretty much guaranteed that your emails will land in your recipients\u2019 inboxes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google<\/a> Offers the Highest Email Deliverability of Any ESP<\/h3>\n\n\n\n<p>According to Validity\u2019s Q1 2025 report, Google is still leading the pack when it comes to email deliverability.<\/p>\n\n\n\n<p>Just take a look at the table below\u2014Google tops the list compared to all other major email service providers.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>ESP<\/strong><\/td><td><strong>Inbox Placement Rate<\/strong><\/td><td><strong>Spam Rate<\/strong><\/td><td><strong>Missing<\/strong><\/td><\/tr><tr><td><strong>Google<\/strong><\/td><td><strong>87.2%<\/strong><\/td><td>6.8%<\/td><td><strong>6%<\/strong><\/td><\/tr><tr><td><strong>Microsoft<\/strong><\/td><td>75.6%<\/td><td>14.6%<\/td><td>9.8%<\/td><\/tr><tr><td><strong>Yahoo<\/strong><\/td><td>86%<\/td><td><strong>4.8%<\/strong><\/td><td>9.2%<\/td><\/tr><tr><td><strong>Apple<\/strong><\/td><td>76.3%<\/td><td>14.3%<\/td><td>9.4%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. It\u2019s Getting Harder to Deliver Emails with <a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Microsoft Outlook<\/a><\/h3>\n\n\n\n<p>According to Validity\u2019s latest report, <strong>Microsoft Outlook\u2019s email deliverability has taken a big hit compared to last year<\/strong>.<\/p>\n\n\n\n<p>If you check the table above, you\u2019ll see that <strong>Outlook has the lowest deliverability rate among all major email providers<\/strong>.<\/p>\n\n\n\n<p>One reason could be Outlook\u2019s new <a href=\"https:\/\/support.microsoft.com\/en-us\/office\/organize-your-inbox-with-archive-sweep-and-other-tools-in-outlook-on-the-web-49b26f63-6399-4b4a-a580-14b9b1efe96d#:~:text=Sweep%20(delete)&amp;text=Sweep%20gives%20you%20options%20to,the%20menu%20bar%2C%20select%20Sweep.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sweep functionality<\/a>\u2014it lets users move bulk emails to a separate folder, which means your emails might not land in the main inbox.<\/p>\n\n\n\n<p>So, if you\u2019re planning to set up a new email domain, <strong>Google Workspace might be the safer choice for better inbox placement<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Mining Industry Has the Highest Deliverability Rate <a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">(98%)<\/a><\/h3>\n\n\n\n<p>The Validity report on global email sending patterns further revealed that the mining industry has the highest deliverability rate compared to all other industries.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Industry<\/strong><\/td><td><strong>Deliverability Rate<\/strong><\/td><td><strong>Spam Rate<\/strong><\/td><\/tr><tr><td><strong>Mining and Minerals<\/strong><\/td><td>98%<\/td><td>1.7%<\/td><\/tr><tr><td><strong>Healthcare<\/strong><\/td><td>94.7%<\/td><td>4.5%<\/td><\/tr><tr><td><strong>Construction<\/strong><\/td><td>93.4%<\/td><td>4.5%<\/td><\/tr><tr><td><strong>Telecommunications<\/strong><\/td><td>88.9%<\/td><td>5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Healthcare, construction, and telecommunications follow closely, with deliverability rates varying between 88%-95%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Software\/IT Industry Has Lower Deliverability Rates (<a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80.9%<\/a>)<\/h3>\n\n\n\n<p>The same Validity study also reports that the <strong>Software<\/strong> has one of the lowest deliverability rates, with an average of only 80.9%!<br><br>It is accompanied by manufacturing and agriculture as the industries with the lowest deliverability rate.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Industry<\/strong><\/td><td><strong>Deliverability Rate<\/strong><\/td><td><strong>Spam Rate<\/strong><\/td><\/tr><tr><td><strong>Software<\/strong><\/td><td>80.9%<\/td><td>7.6%<\/td><\/tr><tr><td><strong>Manufacturing<\/strong><\/td><td>82.2%<\/td><td>7.8%<\/td><\/tr><tr><td><strong>Agriculture<\/strong><\/td><td>59.8%<\/td><td>33.4%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>So, if you\u2019re operating in the software, manufacturing, or agriculture industries, you might want to <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-warmup\/\" target=\"_blank\" rel=\"noreferrer noopener\">warm up your email accounts<\/a> to achieve a high inbox placement rate!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">85%<\/a> of Emails Sent in the U.S. Are Being Delivered Successfully<\/h3>\n\n\n\n<p>The 2025 Validity Report on email sending patterns has also analyzed the regional deliverability rate.<\/p>\n\n\n\n<p>According to its survey, the average email deliverability rate across the United States stands at 85%.<\/p>\n\n\n\n<p>Here\u2019s why the U.S. email deliverability rate is considerably lower:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High volume of emails being sent\u2014nearly <a href=\"https:\/\/www.demandsage.com\/how-many-emails-are-sent-per-day\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">9.7 billion<\/a> every day<\/li>\n\n\n\n<li>Laws like CAN-SPAM directly result in lower deliverability due to strict regulations<\/li>\n<\/ul>\n\n\n\n<p>Therefore, if you\u2019re sending emails to largely American recipients, you might want to explore our <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">email deliverability guide<\/a> for a list of best email sending practices!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Europe Remains the Best Performing Global Region, with Inbox Placement Rates of <a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2025\/03\/2025-Benchmark-Report-FINAL-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">89.1%<\/a><\/h3>\n\n\n\n<p>The Validity regional trends further suggest that the average inbox placement rate in Europe is marginally higher than that in the United States, at 89.1%.<\/p>\n\n\n\n<p>Here are two reasons that explain this difference of 4 percentage points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>European B2B email lists are more likely to be accurate due to GDPR regulations<\/li>\n\n\n\n<li>The volume of emails sent in Europe is <a href=\"https:\/\/www.statista.com\/statistics\/1270459\/daily-emails-sent-by-country\/#:~:text=As%20of%20April%2018%2C%202024,billion%20emails%20sent%20per%20day.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">much lower <\/a>than that of the United States<\/li>\n<\/ul>\n\n\n\n<p>Simply put, Europeans are sending fewer emails to more accurate email addresses, resulting in a higher deliverability rate!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. A Sender Reputation of <a href=\"https:\/\/senderscore.org\/assess\/get-your-score\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80+<\/a> Ensures High Email Deliverability<\/h3>\n\n\n\n<p>SenderScore is a free-to-use email reputation platform.&nbsp;<\/p>\n\n\n\n<p>According to it, a sender reputation of <strong>80 or higher<\/strong> is good enough to guarantee high email deliverability.<\/p>\n\n\n\n<p>One way to ensure a high sender reputation is to follow <strong>ESP guidelines<\/strong> and avoid violating the <strong>daily sending limits<\/strong>.<\/p>\n\n\n\n<p>Plus, I also recommend <strong>authenticating your email account<\/strong>\u2014it\u2019ll help you convince your ESP that you take email security seriously!<\/p>\n\n\n\n<p><strong>Pro Tip<\/strong>: Here\u2019s a detailed guide that\u2019ll help you perform a quick <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-reputation-check\/\" target=\"_blank\" rel=\"noreferrer noopener\">email reputation check<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. <a href=\"https:\/\/learn.g2.com\/email-marketing-statistics#AI-email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">63%<\/a> of B2B Marketers are Using AI for Email Outreach&nbsp;<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/learn.g2.com\/email-marketing-statistics#AI-email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">G2<\/a>\u2019s email marketing findings, <strong>63% of B2B marketers have already started using AI for email marketing.<\/strong><\/p>\n\n\n\n<p>But what really surprised me is this report from <a href=\"https:\/\/sciendo.com\/article\/10.2478\/hjbpa-2024-0006\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sciendo<\/a>\u2014it says <strong>0% of AI-generated emails are being marked as spam<\/strong>!<\/p>\n\n\n\n<p>That said, just copying and pasting emails directly from AI won\u2019t cut it. <strong>You still need to hyper-personalize them<\/strong> to make sure they land in the inbox and actually get replies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Hyper-personalized AI Emails Are Improving Email Click Throughs by <a href=\"https:\/\/www.validity.com\/blog\/the-future-of-ai-in-email-are-ai-generated-emails-more-likely-to-go-to-spam\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">13.44%<\/a><\/h3>\n\n\n\n<p>Another Validity report found that <strong>using AI in email marketing is helping increase click-through rates by 13.44%!<\/strong><\/p>\n\n\n\n<p>So, if you\u2019re wondering whether to try AI in your email campaigns, here\u2019s my honest take: <strong>absolutely yes!<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/state-of-deliverability-takeaways\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60%<\/a> of B2B Email Senders Clean Email Lists<\/h3>\n\n\n\n<p>Mailgun\u2019s annual State of Deliverability report for 2025 found that nearly <strong>60% of all email senders are cleaning their email lists<\/strong>.<\/p>\n\n\n\n<p>This is largely to remove invalid email addresses, minimize duplication, and comply with privacy laws.<\/p>\n\n\n\n<p>Simply put, <strong>clean email lists are important for improving your email deliverability rate<\/strong>!<br><br><strong>Remember: <\/strong>the cleaner your email lists, the better your chances of landing in inboxes<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. On Average, B2B Emails Have a  <a href=\"https:\/\/myemma.com\/blog\/is-your-email-bounce-rate-better-than-average\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2.33%<\/a> Bounce Rate<\/h3>\n\n\n\n<p>According to Emma by Marigold, the <strong>average email bounce rate is 2.33%<\/strong>.<\/p>\n\n\n\n<p>That means if you send 1,000 emails, around <strong>23 may result in a hard bounce<\/strong>\u2014they won\u2019t be delivered at all.<\/p>\n\n\n\n<p>For B2B emails, a bounce rate of <strong>under 2%<\/strong> is considered healthy. So as long as fewer than 2 out of every 100 emails bounce, your deliverability should stay on track.<\/p>\n\n\n\n<p>To keep your bounce rate low:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buy email lists only from trusted B2B vendors<\/li>\n\n\n\n<li>Regularly clean your lists to remove outdated or invalid contacts<\/li>\n\n\n\n<li>Verify bulk lists before launching cold email campaigns<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">13. <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/state-of-deliverability-takeaways\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">48%<\/a> of B2B Users Struggle to Stay Out of the Spam Folder<\/h3>\n\n\n\n<p>According to Mailgun\u2019s 2025 State of Email Deliverability survey, <strong>48% of users say their biggest challenge is avoiding the spam folder<\/strong>.<\/p>\n\n\n\n<p>So, how can you keep your <strong>spam complaint rate below the recommended 0.1%<\/strong>?<\/p>\n\n\n\n<p>Here\u2019s what I recommend:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a targeted email list to keep your content relevant<\/li>\n\n\n\n<li>Use double opt-in for marketing emails to ensure engagement<\/li>\n\n\n\n<li>Warm up your email account before starting any cold email campaign<\/li>\n<\/ul>\n\n\n\n<p>Follow these steps, and you\u2019ll have a much better shot at landing in the inbox\u2014not the spam folder!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. <a href=\"https:\/\/www.emailvendorselection.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">57.3%<\/a> of B2B Emailers are Authenticating Their Emails<\/h3>\n\n\n\n<p>According to an April 2025 report by Email Vendor Selection, nearly 58% of all B2B email senders are authenticating their email accounts.&nbsp;<\/p>\n\n\n\n<p><strong>This is likely because<\/strong> <a href=\"https:\/\/support.google.com\/a\/answer\/81126?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google<\/a>, <a href=\"https:\/\/techcommunity.microsoft.com\/blog\/microsoftdefenderforoffice365blog\/strengthening-email-ecosystem-outlook%E2%80%99s-new-requirements-for-high%E2%80%90volume-senders\/4399730\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Microsoft<\/a>, and all other major ESPs have recently changed their bulk sender requirements.<\/p>\n\n\n\n<p>So, if you plan to or are already sending mass emails, you\u2019ll need to <strong>set up your email authentication records<\/strong>. Otherwise, your emails could consistently land in the spam folder.<\/p>\n\n\n\n<p><strong>Pro Tip<\/strong>: Here\u2019s a step-by-step guide on how to <a href=\"https:\/\/www.trulyinbox.com\/blog\/how-to-set-up-spf-dkim-and-dmarc\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">set up SPF, DKIM, and DMARC records<\/a> to comply with your ESP\u2019s bulk sender requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. The Average Reply Rate for B2B Emails is <a href=\"https:\/\/www.saleshandy.com\/blog\/cold-email-statistics\/#2-What-is-the-Average-Response-Rate-for-Cold-Emails\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">8%<\/a><\/h3>\n\n\n\n<p>According to Saleshandy, the <strong>average reply rate for B2B emails is 8%<\/strong>.<\/p>\n\n\n\n<p>That means for every 100 emails you send to businesses, <strong>you can expect around 8 responses<\/strong>.<\/p>\n\n\n\n<p>To improve your reply rate, make sure to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalize<\/strong> the subject line and opening sentence<\/li>\n\n\n\n<li><strong>Send follow-up emails<\/strong>\u2014your recipient might just be busy<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip:<\/strong> Sending follow-up emails consistently for <strong>four weeks<\/strong> can boost your chances of getting a reply by <strong>up to 20%<\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Deliverability Statistics: FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. What is a good email deliverability rate for B2B emails?<\/h3>\n\n\n\n<p>A good email deliverability rate for B2B emails is around 98%. However, this can vary considerably depending on the industry, ESP, and region you\u2019re working with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. How to calculate email deliverability rate?<\/h3>\n\n\n\n<p>The email deliverability rate measures how many emails are delivered to your recipients\u2019 primary inbox. For instance, if you send 100 emails and 90 are landing in the inbox, your email deliverability rate would be 90%.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. What is the best way to increase email deliverability?<\/h3>\n\n\n\n<p>The best way to increase your email deliverability is to use an automated email warmup tool. Here\u2019s how it assures a high inbox placement rate by mimicking human-like email sending behavior with the ESP\u2019s trust:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sends emails to accounts with a high sender reputation<\/li>\n\n\n\n<li>Opens the emails, removes them from spam folders, and marks them important<\/li>\n\n\n\n<li>Replies to emails to maintain conversational threads<\/li>\n\n\n\n<li>Gradually increases the sending volume<\/li>\n<\/ul>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"1. What is a good email deliverability rate for B2B emails?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"A good email deliverability rate for B2B emails is around 98%. 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In this blog, I\u2019ll share 15 must-know email deliverability statistics for 2026 that will help you assess your performance and improve your inbox [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 15 Email Deliverability Statistics in 2026<\/title>\n<meta name=\"description\" content=\"Email deliverability is important for B2B email sender. 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