{"id":623,"date":"2026-02-12T10:12:59","date_gmt":"2026-02-12T10:12:59","guid":{"rendered":"https:\/\/www.trulyinbox.com\/blog\/?p=623"},"modified":"2026-02-16T07:51:50","modified_gmt":"2026-02-16T07:51:50","slug":"email-deliverability-audit","status":"publish","type":"post","link":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/","title":{"rendered":"Email Deliverability Audit: What it is and How to Conduct One"},"content":{"rendered":"\n<p>If your outreach emails are not getting opens, replies, or clicks, one <strong><em>major reason could be that they are landing in spam folders<\/em><\/strong>.<\/p>\n\n\n\n<p>But it could also be because of your messaging or wrong targeting!<\/p>\n\n\n\n<p>So how do you know what is actually wrong?<\/p>\n\n\n\n<p><strong><em>Run an email deliverability audit.<\/em><\/strong><\/p>\n\n\n\n<p>A quick audit will tell you if the problem is<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spam placement<\/li>\n\n\n\n<li>Authentication issues like SPF, DKIM, or DMARC errors<\/li>\n\n\n\n<li>High bounce rates<\/li>\n\n\n\n<li>Low sender reputation<\/li>\n\n\n\n<li>Domain or IP blacklisting<\/li>\n<\/ul>\n\n\n\n<p>Instead of guessing, you get clear answers.<\/p>\n\n\n\n<p>And once you know the real issue, fixing it becomes much easier.<\/p>\n\n\n\n<p>In this blog, I\u2019ll break down everything you need to know about email deliverability audit.<\/p>\n\n\n\n<p>Let\u2019s get into it!<\/p>\n\n\n\n<div style=\"padding: 20px 15px 15px 20px; border-radius: 10px; border: 3.5px solid #E17863; background: #FFFFFF;\">\n    <h2 style=\"margin: 0; padding: 8px 12px; background: #E17863; color: #fff; display: inline-block; border-radius: 0px 0px 10px 10px; font-size: 22px; position: relative; top: -22px; left: 0;\"><span id=\"Email Deliverability Audit-TOC\">\nEmail Deliverability Audit\u2013 TOC\n    <\/span><\/h2>\n    <ul class=\"wp-block-list\" style=\"margin-top: -10px;\">\n        <li><a href=\"#What-is-an-Email-Deliverability-Audit\">What is an Email Deliverability Audit?<\/a><\/li>\n        <li><a href=\"#What-Are-the-Clear-Sign-You-Need-to-Run-a-Email-Deliverability-Audit\">What Are the Clear Sign You Need to Run a Email Deliverability Audit?<\/a><\/li>\n        <li><a href=\"#What-Does-an-Email-Deliverability-Audit-Usually-Cover\">What Does an Email Deliverability Audit Usually Cover?<\/a><\/li>\n        <li><a href=\"#How-to-Do-an-Email-Deliverability-Audit\">How to Do an Email Deliverability Audit?<\/a><\/li>\n        <li><a href=\"#How-Often-Should-You-Do-an-Email-Deliverability-Audit\">How Often Should You Do an Email Deliverability Audit?<\/a><\/li>\n        <li><a href=\"#Final-Verdict\">Final Verdict!<\/a><\/li>\n        <li><a href=\"#Email-Deliverability-Audit-FAQs\">FAQs<\/a><\/li>\n    <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is an Email Deliverability Audit?<\/h2>\n\n\n\n<p>An email deliverability audit is a structured check of everything that affects whether your emails reach the inbox.<\/p>\n\n\n\n<p>It helps you understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are your emails landing in inbox or spam?<\/li>\n\n\n\n<li>Are your DNS records set up correctly?<\/li>\n\n\n\n<li>Is your <a href=\"https:\/\/www.trulyinbox.com\/blog\/improve-email-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">sender reputation<\/a> healthy?<\/li>\n\n\n\n<li>Are bounce or complaint rates hurting you?<\/li>\n<\/ul>\n\n\n\n<p>In simple terms:<\/p>\n\n\n\n<p><strong><em>It is a health check for your email sending setup.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Clear Sign You Need to Run a Email Deliverability Audit?<\/h2>\n\n\n\n<p>If you notice any of these, it is time to check your setup:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open rates suddenly dropped<\/strong><\/li>\n\n\n\n<li><strong>Bounce rates are increasing<\/strong><\/li>\n\n\n\n<li><strong>Replies have almost stopped<\/strong><\/li>\n\n\n\n<li><strong>Emails are landing in spam<\/strong><\/li>\n\n\n\n<li><strong>Spam complaints are rising<\/strong><\/li>\n\n\n\n<li><strong>You recently changed domains, tools, or sending volume<\/strong><\/li>\n\n\n\n<li><strong>You have never audited your email setup before<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Even if you have just 2 of the issues, run the audit.<br>Do not guess!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Does an Email Deliverability Audit Usually Cover?<\/h2>\n\n\n\n<p>A proper audit reviews:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Authentication-Setup\">Authentication Setup<\/a><\/li>\n\n\n\n<li><a href=\"#2-Sender-Reputation\">Sender Reputation<\/a><\/li>\n\n\n\n<li><a href=\"#3-List-Quality\">List Quality<\/a><\/li>\n\n\n\n<li><a href=\"#4-Inbox-Placement\">Inbox Placement<\/a><\/li>\n\n\n\n<li><a href=\"#5-Sending-Practices\">Sending Practices<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Authentication Setup<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPF<\/li>\n\n\n\n<li>DKIM<\/li>\n\n\n\n<li>DMARC<\/li>\n<\/ul>\n\n\n\n<p>If these are misconfigured, inbox providers lose trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Sender Reputation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Domain reputation<\/li>\n\n\n\n<li>IP reputation<\/li>\n\n\n\n<li>Spam complaint history<\/li>\n<\/ul>\n\n\n\n<p>Reputation directly impacts inbox placement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. List Quality<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invalid emails<\/li>\n\n\n\n<li>Catch all domains<\/li>\n\n\n\n<li>Role based addresses<\/li>\n<\/ul>\n\n\n\n<p>Bad data leads to high bounces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Inbox Placement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are emails landing in Primary?<\/li>\n\n\n\n<li>Promotions?<\/li>\n\n\n\n<li>Spam?<\/li>\n<\/ul>\n\n\n\n<p>This shows real world performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Sending Practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending volume<\/li>\n\n\n\n<li>Warm up status<\/li>\n\n\n\n<li>Engagement trends<\/li>\n<\/ul>\n\n\n\n<p>Sudden spikes or cold domains can trigger filters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Do an Email Deliverability Audit?<\/h2>\n\n\n\n<p>Now that you know <em>when<\/em> to run a deliverability audit, let\u2019s know <em>how<\/em> to do it.<\/p>\n\n\n\n<p>Well it\u2019s not rocket science\u2014 it\u2019s just a checklist of smart steps that\u2019ll help you make sure your emails land exactly where they should: the inbox.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"#1-Check-Your-Authentication-Records\">Check Your Authentication Records<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#2-Check-Your-Domain-Reputation\">Check Your Domain Reputation<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#3-Test-Your-Inbox-Placement\">Test Your Inbox Placement<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#4-Check-Your-Blacklist-Status\">Check Your Blacklist Status<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#5-Review-Your-Sending-Patterns\">Review Your Sending Patterns<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#6-Monitor-Your-Bounce-and-Spam-Rates\">Monitor Your Bounce and Spam Rates<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#7-Check-Your-Email-List-Hygiene\">Check Your Email List Hygiene<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#8-Review-Your-Email-Content\">Review Your Email Content<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#9-Start-Email-Warm-Up\">Start Email Warm Up<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n<p>Let&#8217;s get started! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Check Your Authentication Records<\/h3>\n\n\n\n<p>If you&#8217;re sending bulk emails, you <em>have<\/em> to authenticate your domain. Since 2024, Gmail, Yahoo, Outlook, and other major providers have made this a hard rule.&nbsp;<\/p>\n\n\n\n<p>And if your authentication isn&#8217;t properly set up, your emails are much more <a href=\"https:\/\/www.trulyinbox.com\/blog\/emails-going-to-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">likely to go to spam<\/a>\u2014or not get delivered at all.<\/p>\n\n\n\n<p>There are three main records you need to check during your audit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SPF<\/strong> \u2013 This tells email providers which tools or services (like Gmail, Saleshandy, or Mailchimp) are allowed to send emails using your domain.<br><br>Make sure all your sending tools are included. And avoid using +all as it opens the door to spoofing.<br><\/li>\n\n\n\n<li><strong>DKIM<\/strong> \u2013 Think of this like a digital signature for your emails. It confirms the message wasn\u2019t changed after you hit send.<br><br>Your DKIM record should be valid, and DKIM signing must be turned on in your email platform.<br><\/li>\n\n\n\n<li><strong>DMARC<\/strong> \u2013 This tells email providers what to do if an email fails SPF or DKIM checks.<br><br>Even a basic p=none policy is better than nothing. And it helps if your DMARC reports are going to an inbox you actually check.<\/li>\n<\/ul>\n\n\n\n<p><strong>Suggested Read:<\/strong> <a href=\"https:\/\/www.trulyinbox.com\/blog\/how-to-set-up-spf-dkim-and-dmarc\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Authenticate SPF, DKIM and DMARC<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How do you check all this?<\/strong><\/h4>\n\n\n\n<p>Use<a href=\"https:\/\/mxtoolbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> MxToolbox<\/a> or <a href=\"https:\/\/toolbox.googleapps.com\/apps\/checkmx\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Admin Toolbox<\/a>. Just type in your domain name, and you\u2019ll instantly see if your authentication records are set up correctly\u2014or not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Check Your Domain Reputation<\/h3>\n\n\n\n<p>Your <strong>domain reputation<\/strong> is like the credit score of your email address.<\/p>\n\n\n\n<p>If it\u2019s low, your emails will struggle to reach inboxes\u2014even if everything else is set up perfectly.<\/p>\n\n\n\n<p>Here\u2019s what to check to make sure your domain reputation is healthy:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Domain Warm-Up<\/h4>\n\n\n\n<p>Before you start judging your domain\u2019s reputation, make sure you\u2019ve actually warmed it up.<br><br>A tool like <a href=\"https:\/\/www.trulyinbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TrulyInbox<\/strong><\/a> can help with that.<\/p>\n\n\n\n<p>It mimics human-like sending behavior<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sending emails gradually<\/li>\n\n\n\n<li>generating replies<\/li>\n\n\n\n<li>and improving your inbox placement over time.<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll also get a quick snapshot of where your emails are landing: inbox, promotions, or spam.<\/p>\n\n\n\n<p><strong>Also Read:<\/strong> <a href=\"https:\/\/www.trulyinbox.com\/blog\/how-to-warm-up-email-domain\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Easily Warm Up Your Domains Before Outreach in 2026<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Domain Reputation Score<\/h4>\n\n\n\n<p>Once you\u2019ve warmed up your domain, head over to <a href=\"https:\/\/gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Google Postmaster Tools<\/strong><\/a> to see how your reputation looks. It\u2019s free and classifies your domain into one of four categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High<\/strong> \u2013 You\u2019re in great shape.<\/li>\n\n\n\n<li><strong>Medium<\/strong> \u2013 You\u2019re okay, but could improve.<\/li>\n\n\n\n<li><strong>Low<\/strong> \u2013 ESPs are suspicious of you.<\/li>\n\n\n\n<li><strong>Bad<\/strong> \u2013 You\u2019re in serious trouble. Fix it ASAP.<\/li>\n<\/ul>\n\n\n\n<p>If your score isn\u2019t where it should be, go back and audit your sending behavior, bounce rate, and spam complaints\u2014these are usually the culprits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Test Your Inbox Placement<\/h3>\n\n\n\n<p>Inbox placement rate is the percentage of your emails that actually land in the <em>primary inbox<\/em>\u2014not the spam, promotions, or social folders.<\/p>\n\n\n\n<p>So even if your emails are being \u201cdelivered,\u201d it doesn\u2019t always mean they\u2019re reaching the right place. And if you\u2019re not checking this regularly, you might be flying blind.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why It Matters<\/h4>\n\n\n\n<p>Landing in the wrong folder means fewer opens, fewer clicks, and fewer replies. That\u2019s a big problem\u2014especially if you\u2019re running cold outreach or lead nurturing campaigns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How To Check Your Inbox Placement<\/h4>\n\n\n\n<p>There are two easy ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.trulyinbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TrulyInbox<\/strong><\/a>: This tool sends warmup emails and shows exactly where they land\u2014inbox, spam, or elsewhere.<\/li>\n\n\n\n<li><a href=\"https:\/\/glockapps.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>GlockApps<\/strong><\/a>: If you\u2019ve already sent a campaign, GlockApps will tell you where those emails ended up across different ESPs.<\/li>\n<\/ul>\n\n\n\n<p>Also, try sending test emails to different email platforms\u2014like Gmail, Yahoo, and Outlook. This gives you a quick cross-ESP reality check.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Check Your Blacklist Status<\/h3>\n\n\n\n<p>If your emails are constantly landing in spam\u2014even when everything else looks fine\u2014your domain or IP address might be on a <strong>blacklist<\/strong>.<\/p>\n\n\n\n<p>Email service providers (ESPs) can blacklist:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A single email account<\/li>\n\n\n\n<li>Your entire domain<\/li>\n\n\n\n<li>Or even your IP address<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019re blacklisted, your email deliverability tanks. That means fewer emails in inboxes and more stuck in spam.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How To Check If You\u2019re Blacklisted<\/h4>\n\n\n\n<p>Use a free tool like <a href=\"https:\/\/talosintelligence.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Talos Intelligence<\/strong><\/a>. It\u2019ll quickly tell you if your domain, IP, or email account is on any major blacklists.<\/p>\n\n\n\n<p>If you see red flags, it&#8217;s time to run a full deliverability audit and clean up the issues that got you blacklisted in the first place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Review Your Sending Patterns<\/h3>\n\n\n\n<p>How you send emails matters just as much as what you send.<\/p>\n\n\n\n<p>Email service providers (ESPs) watch your sending behavior closely. If you send too many emails too fast, or show erratic patterns, it raises red flags\u2014and your deliverability takes a hit.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What To Look For<\/h4>\n\n\n\n<p>Check if you\u2019re:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exceeding your ESP\u2019s daily sending limits<\/li>\n\n\n\n<li>Sending emails in bursts\u2014hundreds in one go, then nothing for days<\/li>\n\n\n\n<li>Skipping personalization in subject lines or email copy<\/li>\n<\/ul>\n\n\n\n<p>Even if your setup is perfect, poor sending behavior alone can tank your domain reputation. So keep your patterns consistent, controlled, and human-like.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Monitor Your Bounce and Spam Rates<\/h3>\n\n\n\n<p>High bounce rates or spam complaints are two of the biggest email deliverability killers.<\/p>\n\n\n\n<p>Google recommends keeping your spam complaint rate below <strong>0.1%<\/strong> and your bounce rate under <strong>0.3%<\/strong>. If you\u2019re over these numbers, your emails are more likely to end up in spam\u2014or not get delivered at all.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Track These Rates<\/strong><\/h4>\n\n\n\n<p>You can monitor both metrics using <strong>Google Postmaster Tools<\/strong>. If you\u2019re on Outlook, there\u2019s a version for you too\u2014<strong>Outlook Postmaster Tools<\/strong>. Both are free and give you a clear view of your domain\u2019s performance.<\/p>\n\n\n\n<p>If you spot a spike, don\u2019t wait. Run through a quick <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">deliverability checklist<\/a> and fix the issue before it snowballs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Check Your Email List Hygiene<\/h3>\n\n\n\n<p>If your email list is full of outdated, invalid, or unverified addresses, you\u2019re setting yourself up for high bounce rates\u2014and low deliverability.<\/p>\n\n\n\n<p>Start by checking your bounce rate using <strong>Google Postmaster Tools<\/strong>. If it\u2019s higher than <strong>0.3%<\/strong>, your list likely needs some cleanup.<\/p>\n\n\n\n<p>Re-verify your list, remove bad emails, and consider using tools like <a href=\"https:\/\/www.neverbounce.com\/?camp_id=701Do000000YVCEIA4&amp;utm_campaignid=20786744766&amp;utm_campaignname=DIGI_GG-NB_APAC_IN_Brand_ORG_EX_Srch_HNB_DOZ_NEXP&amp;utm_term=neverbounce&amp;utm_medium=ppc&amp;utm_campaign=DIGI_GG-NB_APAC_IN_Brand_ORG_EX_Srch_HNB_DOZ_NEXP&amp;utm_source=google&amp;gad_source=1&amp;gad_campaignid=20786744766&amp;gbraid=0AAAAAC23DY_hAcI0AYbzSw_VuMU4Op7OC&amp;gclid=CjwKCAjwravBBhBjEiwAIr30VPMAFQTeOTjrbNCDhX9mjS9aKDj3j96eWaAVxXbkHCYEAC7k29YhJhoCskUQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>NeverBounce<\/strong><\/a> or <a href=\"https:\/\/www.zerobounce.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>ZeroBounce<\/strong><\/a>. Both offer free tests so you can scan a sample before committing to a plan.<\/p>\n\n\n\n<p>Keeping your list clean means more emails in inboxes\u2014and fewer in spam or lost altogether.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Review Your Email Content<\/h3>\n\n\n\n<p>Sometimes, it\u2019s not your domain or tech setup\u2014it\u2019s just your content that\u2019s killing deliverability.<\/p>\n\n\n\n<p>Certain things can trigger spam filters fast, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Words like \u201cdeal,\u201d \u201cdiscount,\u201d or \u201cfree\u201d<\/li>\n\n\n\n<li>Too many links or attachments<\/li>\n\n\n\n<li>Heavy use of HTML or scripts<br><\/li>\n<\/ul>\n\n\n\n<p>To stay out of spam folders, make sure your emails:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use clean, simple language<\/li>\n\n\n\n<li>Avoid risky keywords and flashy formatting<\/li>\n\n\n\n<li>Don\u2019t include unnecessary links or code<br><\/li>\n<\/ul>\n\n\n\n<p>Want to be sure? <\/p>\n\n\n\n<p>Run your email through a spam checker like <a href=\"https:\/\/glockapps.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>GlockApps<\/strong><\/a> or <a href=\"https:\/\/www.mailgenius.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>MailGenius<\/strong><\/a> before hitting send. Both are free and will show you exactly what\u2019s working\u2014and what\u2019s getting flagged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Start Email Warm Up<\/h3>\n\n\n\n<p>Warming up your email domain can seriously boost deliverability\u2014but only if you\u2019re doing it right.<\/p>\n\n\n\n<p>Head to your warmup tool and check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are you slowly ramping up the number of emails being sent?<\/li>\n\n\n\n<li>Are you getting realistic, personalized replies?<\/li>\n\n\n\n<li>Is your inbox placement rate actually improving?<br><\/li>\n<\/ul>\n\n\n\n<p>If the answer to any of these is \u201cno,\u201d your warmup process needs work. For solid tracking and progress reports, <a href=\"https:\/\/www.trulyinbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TrulyInbox<\/strong><\/a> is a reliable platform I recommend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Often Should You Do an Email Deliverability Audit?<\/h2>\n\n\n\n<p>You might be wondering how often to run an email deliverability audit \u2014 especially if it means better email performance. The answer depends on how much and how often you\u2019re emailing.<\/p>\n\n\n\n<p>Here\u2019s a good rule of thumb:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Perform a full audit every 4 to 6 weeks if:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You send a high volume of emails (1,000+ per week)<\/li>\n\n\n\n<li>You rely on cold email campaigns for lead generation<\/li>\n\n\n\n<li>You\u2019re looking to grow your email marketing efforts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Audit Immediately If:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You notice a sudden drop in your open or reply rates.<\/li>\n\n\n\n<li>Your bounce or unsubscribe rates suddenly spike.<\/li>\n\n\n\n<li>Your emails keep landing in spam or promotions folders.<\/li>\n\n\n\n<li>Your email, domain, or IP gets blacklisted.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Before Starting Any Major Outreach Campaign<\/h3>\n\n\n\n<p>Always run a quick audit before launching a big campaign. Catching problems early helps you avoid deliverability issues that can tank your inbox placement.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Quarterly Audit for Low-Volume Senders<\/h3>\n\n\n\n<p>If you send fewer than 1,000 emails a week, a full audit every three months should be enough. This helps you spot problems early and keep your emails landing where they should \u2014 in the inbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Verdict!<\/h2>\n\n\n\n<p>Email deliverability audits are essential for both cold outreach and email marketing. The better your deliverability, the more leads you can generate.<\/p>\n\n\n\n<p>In short, a thorough audit helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep your domain healthy<\/li>\n\n\n\n<li>Improve your inbox placement rate<\/li>\n\n\n\n<li>Lower the risk of being blacklisted<\/li>\n<\/ul>\n\n\n\n<p>Put simply, it\u2019s a proven way to make sure your emails actually reach your audience before you hit send.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Deliverability Audit- FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. How Long Does an Email Deliverability Audit Take?<\/h3>\n\n\n\n<p>An audit can take anywhere from a few days to several weeks. It mostly depends on how many domains, IP addresses, and email accounts you have.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Do I Need Technical Skills to Perform an Email Deliverability Audit?<\/h3>\n\n\n\n<p>No, you don\u2019t need to be a tech expert. Tools like Postmaster Tools, GlockApps, Talos Intelligence, and MailGenius make the process easy and straightforward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. What Should I Include in My Email Deliverability Audit Checklist?<\/h3>\n\n\n\n<p>Here\u2019s what to check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email authentication records (SPF, DKIM, DMARC)<\/li>\n\n\n\n<li>Domain and IP reputation<\/li>\n\n\n\n<li>Bounce rate<\/li>\n\n\n\n<li>Spam rate<\/li>\n\n\n\n<li>Email list hygiene<\/li>\n\n\n\n<li>Blacklist status<\/li>\n\n\n\n<li>Email content<\/li>\n\n\n\n<li>Inbox placement rate<\/li>\n\n\n\n<li>Sending behavior<\/li>\n<\/ul>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"How long does an email deliverability audit take?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"An audit can take anywhere from a few days to several weeks. It mostly depends on how many domains, IP addresses, and email accounts you have.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Do I need technical skills to perform an email deliverability audit?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"No, you don\u2019t need to be a tech expert. Tools like Postmaster Tools, GlockApps, Talos Intelligence, and MailGenius make the process easy and straightforward.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What should I include in my email deliverability audit checklist?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Here\u2019s what to check:\n\n\nEmail authentication records (SPF, DKIM, DMARC)\nDomain and IP reputation\nBounce rate\nSpam rate\nEmail list hygiene\nBlacklist status\nEmail content\nInbox placement rate\nSending behavior\"\n    }\n  }]\n}\n<\/script>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your outreach emails are not getting opens, replies, or clicks, one major reason could be that they are landing in spam folders. But it could also be because of your messaging or wrong targeting! So how do you know what is actually wrong? Run an email deliverability audit. A quick audit will tell you [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":624,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability-hub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Deliverability Audit: What it is and How to Conduct One<\/title>\n<meta name=\"description\" content=\"Learn how to perform a thorough email deliverability audit with our step-by-step guide and expert tips to ensure your emails land in inboxes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Deliverability Audit: What it is and How to Conduct One\" \/>\n<meta property=\"og:description\" content=\"Learn how to perform a thorough email deliverability audit with our step-by-step guide and expert tips to ensure your emails land in inboxes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/\" \/>\n<meta property=\"og:site_name\" content=\"TrulyinboxBlog\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T10:12:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T07:51:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Vatsal Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vatsal Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/\"},\"author\":{\"name\":\"Vatsal Shah\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/person\/badcb20e2c136c3f8ff70ced3bfa86ee\"},\"headline\":\"Email Deliverability Audit: What it is and How to Conduct One\",\"datePublished\":\"2026-02-12T10:12:59+00:00\",\"dateModified\":\"2026-02-16T07:51:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/\"},\"wordCount\":2111,\"publisher\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp\",\"articleSection\":[\"Email Deliverability\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/\",\"url\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/\",\"name\":\"Email Deliverability Audit: What it is and How to Conduct One\",\"isPartOf\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp\",\"datePublished\":\"2026-02-12T10:12:59+00:00\",\"dateModified\":\"2026-02-16T07:51:50+00:00\",\"description\":\"Learn how to perform a thorough email deliverability audit with our step-by-step guide and expert tips to ensure your emails land in inboxes\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#primaryimage\",\"url\":\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp\",\"contentUrl\":\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp\",\"width\":2400,\"height\":1350,\"caption\":\"How to Do Email Deliverability Audit\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.trulyinbox.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Deliverability Audit: What it is and How to Conduct One\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#website\",\"url\":\"https:\/\/www.trulyinbox.com\/blog\/\",\"name\":\"TrulyinboxBlog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trulyinbox.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#organization\",\"name\":\"TrulyinboxBlog\",\"url\":\"https:\/\/www.trulyinbox.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/02\/logo.svg\",\"contentUrl\":\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/02\/logo.svg\",\"width\":138,\"height\":36,\"caption\":\"TrulyinboxBlog\"},\"image\":{\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/person\/badcb20e2c136c3f8ff70ced3bfa86ee\",\"name\":\"Vatsal Shah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/03\/Vatsal-Shah-96x96.webp\",\"contentUrl\":\"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/03\/Vatsal-Shah-96x96.webp\",\"caption\":\"Vatsal Shah\"},\"description\":\"Vatsal is a deliverability expert who believes numbers don\u2019t matter if emails never reach the inbox. While working in outbound sales, he noticed that many focused on sending large volumes of emails but overlooked inbox placement. He knew this wasn\u2019t an efficient approach, so he took it upon himself to find ways to improve deliverability. After years of experimenting, he became an expert in inbox placement. Today, Vatsal helps TrulyInbox with growth strategies and shares his expertise on deliverability through blogs.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/vatsaas\/\"],\"url\":\"https:\/\/www.trulyinbox.com\/blog\/author\/vatsal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Deliverability Audit: What it is and How to Conduct One","description":"Learn how to perform a thorough email deliverability audit with our step-by-step guide and expert tips to ensure your emails land in inboxes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/","og_locale":"en_US","og_type":"article","og_title":"Email Deliverability Audit: What it is and How to Conduct One","og_description":"Learn how to perform a thorough email deliverability audit with our step-by-step guide and expert tips to ensure your emails land in inboxes","og_url":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/","og_site_name":"TrulyinboxBlog","article_published_time":"2026-02-12T10:12:59+00:00","article_modified_time":"2026-02-16T07:51:50+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp","type":"image\/webp"}],"author":"Vatsal Shah","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vatsal Shah","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#article","isPartOf":{"@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/"},"author":{"name":"Vatsal Shah","@id":"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/person\/badcb20e2c136c3f8ff70ced3bfa86ee"},"headline":"Email Deliverability Audit: What it is and How to Conduct One","datePublished":"2026-02-12T10:12:59+00:00","dateModified":"2026-02-16T07:51:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/"},"wordCount":2111,"publisher":{"@id":"https:\/\/www.trulyinbox.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp","articleSection":["Email Deliverability"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/","url":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/","name":"Email Deliverability Audit: What it is and How to Conduct One","isPartOf":{"@id":"https:\/\/www.trulyinbox.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#primaryimage"},"image":{"@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp","datePublished":"2026-02-12T10:12:59+00:00","dateModified":"2026-02-16T07:51:50+00:00","description":"Learn how to perform a thorough email deliverability audit with our step-by-step guide and expert tips to ensure your emails land in inboxes","breadcrumb":{"@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#primaryimage","url":"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp","contentUrl":"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/05\/How-to-Do-Email-Deliverability-Audit.webp","width":2400,"height":1350,"caption":"How to Do Email Deliverability Audit"},{"@type":"BreadcrumbList","@id":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trulyinbox.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Deliverability Audit: What it is and How to Conduct One"}]},{"@type":"WebSite","@id":"https:\/\/www.trulyinbox.com\/blog\/#website","url":"https:\/\/www.trulyinbox.com\/blog\/","name":"TrulyinboxBlog","description":"","publisher":{"@id":"https:\/\/www.trulyinbox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trulyinbox.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.trulyinbox.com\/blog\/#organization","name":"TrulyinboxBlog","url":"https:\/\/www.trulyinbox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/02\/logo.svg","contentUrl":"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/02\/logo.svg","width":138,"height":36,"caption":"TrulyinboxBlog"},"image":{"@id":"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/person\/badcb20e2c136c3f8ff70ced3bfa86ee","name":"Vatsal Shah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.trulyinbox.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/03\/Vatsal-Shah-96x96.webp","contentUrl":"https:\/\/www.trulyinbox.com\/blog\/wp-content\/uploads\/2025\/03\/Vatsal-Shah-96x96.webp","caption":"Vatsal Shah"},"description":"Vatsal is a deliverability expert who believes numbers don\u2019t matter if emails never reach the inbox. While working in outbound sales, he noticed that many focused on sending large volumes of emails but overlooked inbox placement. He knew this wasn\u2019t an efficient approach, so he took it upon himself to find ways to improve deliverability. After years of experimenting, he became an expert in inbox placement. Today, Vatsal helps TrulyInbox with growth strategies and shares his expertise on deliverability through blogs.","sameAs":["https:\/\/www.linkedin.com\/in\/vatsaas\/"],"url":"https:\/\/www.trulyinbox.com\/blog\/author\/vatsal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/posts\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":13,"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":2634,"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/posts\/623\/revisions\/2634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/media\/624"}],"wp:attachment":[{"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trulyinbox.com\/blog\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}