Are you worried that your cold emails might land in spam or get blocked by ESPs?<\/p>\n\n\n\n
I know what you\u2019re going through\u2026<\/p>\n\n\n\n
You spend time writing personalized cold emails, only to see poor results, not because your messaging is wrong, but because the emails never make it to the inbox<\/strong>!<\/p>\n\n\n\n The problem usually lies with how the emails are sent. <\/p>\n\n\n\n Most email service providers (ESPs) have strict rules in place. If you don’t follow them, your account could get blocked.<\/p>\n\n\n\n But here\u2019s the thing: it doesn\u2019t have to be that way<\/strong>!<\/p>\n\n\n\n You can send thousands, even tens of thousands of cold emails, without getting blocked or being blacklisted by an ESP.<\/p>\n\n\n\n In this guide, I\u2019ll walk you through:<\/p>\n\n\n\n By the end, you\u2019ll have a tried-and-tested strategy to ensure your cold emails reach the inbox every time you hit send!<\/p>\n\n\n\n In this section, I\u2019ve listed 10 steps you can (and should) follow to successfully send cold emails that land straight in your recipient\u2019s inboxes:<\/p>\n\n\n\n Let’s get into the details.<\/p>\n\n\n\n An authenticated domain is the first sign that you\u2019re a legitimate sender of email communication and take email security seriously.<\/p>\n\n\n\n Without authentication, there\u2019s a high chance that your ESP will block your emails right away.<\/p>\n\n\n\n Let me quickly walk you through the three records you need to set up:<\/p>\n\n\n\n If you want to learn how to set up these records, check out my detailed guide to email authentication<\/a>!<\/p>\n\n\n\n Use a dedicated domain for cold emailing. If your main domain gets flagged due to high volume or non-compliant practices, recovering its sender reputation can be difficult. <\/p>\n\n\n\n And that\u2019s the last thing you want for your company\u2019s primary domain!<\/p>\n\n\n\n So, you should never use your company\u2019s main domain to send cold emails. <\/strong><\/p>\n\n\n\n Here’s what you can do to avoid this problem: get secondary domains like <tryyourbrand.co> or <getyourbrand.com> for cold outreach. <\/p>\n\n\n\n Next, create email accounts from these domains, and that\u2019s it!<\/p>\n\n\n\n Your primary domain stays safe if your cold emails are hit with spam complaints.<\/p>\n\n\n\n Pro tip<\/strong>: Pick domains that look like your brand; it\u2019ll keep things familiar for prospects while protecting your primary domain’s reputation.<\/p>\n\n\n\n Gmail and Outlook are great for sending outreach or marketing emails. But they\u2019re not the best options when it comes to cold email outreach. <\/p>\n\n\n\n So, you may want to consider using <\/strong>cold email services<\/a> designed specifically for this purpose!<\/strong><\/p>\n\n\n\n They offer advanced features like:<\/p>\n\n\n\n The best cold email platforms also help you find and verify email addresses, allowing you to build accurate, high-quality lists that keep bounce rates low. <\/p>\n\n\n\n Pro Tip: <\/strong>Choose a cold email tool that supports automatic account rotation. If one account runs into issues or gets blocked, the others can keep your campaign running smoothly without interruption.<\/p>\n\n\n\n New or inactive domains have a low sender reputation: since they\u2019ve not been used to send or receive emails, ESPs don\u2019t know if they can trust them.<\/p>\n\n\n\n That\u2019s why email warmup is important<\/strong>. <\/p>\n\n\n\n It\u2019s the process of gradually sending emails to accounts with a high email reputation. It helps you win your ESP\u2019s trust and maintain high email deliverability.<\/p>\n\n\n\n To warm up your account, you should start by sending 10-20 emails per day and gradually scale the volume over time. <\/p>\n\n\n\n But if you want to skip the manual hassle (especially if you need to warm up more than one inbox), use email warmup tools<\/a> to automate the entire process!<\/p>\n\n\n\n They\u2019ll automatically send warmup emails to highly reputable B2B accounts and help you build a high sender reputation within 2-4 weeks.<\/p>\n\n\n\n\n\n
\nCold Email Service Provider\u2013 TOC\n <\/span><\/h2>\n
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10 Steps to Follow to Send Cold Email Without Getting Blocked<\/h2>\n\n\n\n
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1. Set Up Domain Authentication (SPF, DKIM, and DMARC)<\/h3>\n\n\n\n
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2. Use a Dedicated Domain for Cold Emailing<\/h3>\n\n\n\n
3. Choose a Reputable Cold Email Platform<\/h3>\n\n\n\n
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4. Warm Up Your New Email Accounts<\/h3>\n\n\n\n