{"id":850,"date":"2026-01-27T08:38:01","date_gmt":"2026-01-27T08:38:01","guid":{"rendered":"https:\/\/www.trulyinbox.com\/blog\/?p=850"},"modified":"2026-02-10T05:45:45","modified_gmt":"2026-02-10T05:45:45","slug":"email-deliverability-rate","status":"publish","type":"post","link":"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-rate\/","title":{"rendered":"What Is Email Deliverability Rate? Definition, Difference From Delivery Rate, and More"},"content":{"rendered":"\n<p>In email communication, especially <strong><em>email marketing and cold email outreach<\/em><\/strong>, 2 terms often come up:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Email Delivery<\/li>\n\n\n\n<li>Email Deliverability<\/li>\n<\/ol>\n\n\n\n<p>Although they sound very similar, they are <strong><em>2 very different aspects<\/em><\/strong>.<\/p>\n\n\n\n<p>One deals with getting your emails into your recipients&#8217; inboxes.<\/p>\n\n\n\n<p>The other focuses specifically on getting them into the Primary tab of the inbox.<\/p>\n\n\n\n<p>In this blog, <strong><em>I&#8217;ll cover everything related to both email deliverability rate and delivery rate<\/em><\/strong>, from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definition<\/li>\n\n\n\n<li>Difference<\/li>\n\n\n\n<li>How they are calculated<\/li>\n\n\n\n<li>Factors that influence them<\/li>\n\n\n\n<li>And practical tips for improving your rate.<\/li>\n<\/ul>\n\n\n\n<p>Keep reading to learn how to boost your email delivery and deliverability rate!<\/p>\n\n\n\n<div style=\"padding: 20px 15px 15px 20px; border-radius: 10px; border: 3.5px solid #E17863; background: #FFFFFF;\">\n    <h2 style=\"margin: 0; padding: 8px 12px; background: #E17863; color: #fff; display: inline-block; border-radius: 0px 0px 10px 10px; font-size: 22px; position: relative; top: -22px; left: 0;\">\n        <span id=\"Email-Deliverability-Rate-TOC\">Table of Contents<\/span>\n    <\/h2>\n    <ul class=\"wp-block-list\">\n        <li><a href=\"#What-Is-Email-Delivery-and-Email-Deliverability\">What Is Email Delivery and Email Deliverability?<\/a><\/li>\n        <li><a href=\"#What-is-a-Good-Email-Deliverability-Rate\">What is a Good Email Deliverability Rate?<\/a><\/li>\n        <li><a href=\"#How-to-Check-Your-Email-Deliverability-Rate\">How to Check Your Email Deliverability Rate<\/a><\/li>\n        <li><a href=\"#How-to-Calculate-the-Email-Deliverability-Rate\">How to Calculate the Email Deliverability Rate<\/a><\/li>\n        <li><a href=\"#Factors-That-Influence-Email-Deliverability-Rate\">Factors That Influence Email Deliverability Rate<\/a><\/li>\n        <li><a href=\"#How-to-Improve-Your-Email-Deliverability-Rate\">How to Improve Your Email Deliverability Rate<\/a><\/li>\n        <li><a href=\"#Boost-Your-Email-Deliverability-Rate\">Boost Your Email Deliverability Rate<\/a><\/li>\n        <li><a href=\"#Email-Deliverability-Rate-FAQs\">Email Deliverability Rate FAQs<\/a><\/li>\n    <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Email Delivery and Email Deliverability?<\/h2>\n\n\n\n<p>Though these 2 terms sound similar, they refer to very different aspects of email communication.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.trulyinbox.com\/blog\/email-delivery-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Delivery<\/a> refers to the ability of your email to <strong><em>successfully reach the recipient\u2019s mail server.<\/em><\/strong><\/p>\n\n\n\n<p>What that means is, your emails basically have to make it anywhere into the recipient&#8217;s inbox, be it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Primary tab<\/li>\n\n\n\n<li>Promotions tab<\/li>\n\n\n\n<li>Forums tab<\/li>\n\n\n\n<li>Social tab<\/li>\n\n\n\n<li>or even the Spam Folder.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Your emails are counted as <strong>&#8216;Delivered&#8217; <\/strong>even if they land in the Spam Folder, Promotions Tab, or any other tab<\/em>.<\/p>\n<\/blockquote>\n\n\n\n<p>Now, just because your emails get delivered doesn&#8217;t mean they will be read or engaged with.<\/p>\n\n\n\n<p>This is where email deliverability comes in!<\/p>\n\n\n\n<p>Email Deliverability is about <strong><em>getting your emails specifically into the Primary tab<\/em><\/strong> of your recipients&#8217; inboxes.<\/p>\n\n\n\n<p>This is where many email marketers and outreach specialists focus their efforts.<\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Getting your emails into the inbox is easy, but <strong><em>getting them into the&nbsp;Primary tab&nbsp;is where the challenge lies<\/em><\/strong>.<\/span><\/p>\n\n\n\n<p>It requires your emails to successfully pass through strict algorithms and filters used by email providers like Gmail, Outlook, and others.<\/p>\n\n\n\n<p>To know more, keep reading!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Does Email Deliverability Rate Matter?<\/h3>\n\n\n\n<p>When deliverability decreases, it creates a chain reaction that affects every part of your email campaign.<\/p>\n\n\n\n<p>A poor email deliverability rate means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.trulyinbox.com\/blog\/why-are-my-emails-going-to-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emails land in spam<\/a> or get blocked instead of reaching the inbox<\/li>\n\n\n\n<li>Open rates, replies, and conversions start to drop<\/li>\n\n\n\n<li>Your sender&#8217;s reputation takes a hit<\/li>\n\n\n\n<li>Campaign performance becomes unreliable and less effective<\/li>\n\n\n\n<li>Future emails are more likely to be filtered or delayed<\/li>\n<\/ul>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: TI - Email Deliverability Rate CTA 1 -->\n<div id=\"om-y2qbepqzyjsajyarrgoe-holder\"><\/div>\n<script>(function(d,u,ac,a){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/optn.saleshandy.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;s.dataset.api=a;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'y2qbepqzyjsajyarrgoe','campaigns');<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Good Email Deliverability Rate?&nbsp;<\/h2>\n\n\n\n<p>I&#8217;ll break down the key benchmarks in the table below by industry, company size, and email type.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>95%+ is excellent<\/strong> &#8211; Inbox providers trust you as a legitimate email sender who uses valid emails and sends relevant emails to users.<\/li>\n\n\n\n<li><strong>89-95% is good<\/strong> &#8211; You\u2019re doing well, but your bounce and spam rate could be holding you back. Just a few tweaks, and your deliverability will improve.&nbsp;<\/li>\n\n\n\n<li><strong>80-89% is acceptable<\/strong> &#8211; Most of your emails are still getting delivered to the inbox, but inconsistently. You might need to clean your email list, check your authentication records, and follow a consistent sending pattern.<\/li>\n\n\n\n<li><strong>Below 80% is poor<\/strong> &#8211; You\u2019re in red flag territory, which means you should immediately conduct an <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">email deliverability audit<\/a> to find and fix some fundamental issues with your email infrastructure.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This will give you a clear idea of what a good email deliverability rate looks like across different business scenarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Check Your Email Deliverability Rate?<\/h2>\n\n\n\n<p>To check your email deliverability rate, you can use a combination of your ESP\u2019s native reports, free tools, and email marketing platforms.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Use-Built-In-Deliverability-Reports-of-Your-ESP\">Use Your ESP\u2019s Built-In Deliverability Reports<\/a><\/li>\n\n\n\n<li><a href=\"#2-Track-and-Interpret-Deliverability-Metrics\">Track and Interpret Deliverability Metrics<\/a><\/li>\n\n\n\n<li><a href=\"#3-Monitor-Blacklist-Status\">Monitor Blacklist Status<\/a><\/li>\n\n\n\n<li><a href=\"#4-Set-Up-Ongoing-Deliverability-Monitoring-Tools\">Set Up Ongoing Deliverability Monitoring Tools<\/a><\/li>\n\n\n\n<li><a href=\"#5-Test-Manually-Using-a-Seed-Email-List\">Test Manually Using a Seed Email List<\/a><\/li>\n\n\n\n<li><a href=\"#6-Run-Inbox-Placement-Tests-Using-Third-Party-Tools\">Run Inbox Placement Tests Using Third-Party Tools&nbsp;<\/a><\/li>\n<\/ol>\n\n\n\n<p>Let me quickly show you how you can do this:&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use Built-In Deliverability Reports of Your ESP<\/h3>\n\n\n\n<p>As a first step, use your ESP\u2019s email deliverability reports to determine your current standing.&nbsp;<\/p>\n\n\n\n<p>You can use Google or Outlook\u2019s native Postmaster Tools to check basic metrics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Delivery rates: <\/strong>The percentage of emails that didn&#8217;t bounce back; this is often what the ESP displays.<\/li>\n\n\n\n<li><strong>Bounce rates: <\/strong>Both hard bounces from invalid addresses and soft bounces from temporary issues. Google\u2019s recommended bounce rate is &lt;0.1%.<\/li>\n\n\n\n<li><strong>Unsubscribe and complaint rates:<\/strong>High rates here often mean you&#8217;re targeting the wrong audience or your content falls short.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Track and Interpret Deliverability Metrics<\/h3>\n\n\n\n<p>To ensure your <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">email deliverability<\/a> stays on track, you must track these metrics regularly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inbox placement rate:<\/strong> It refers to the percentage of emails that actually landed in the recipient\u2019s inbox rather than promotions or social tab.&nbsp;<\/li>\n\n\n\n<li><strong>Spam rate:<\/strong> It refers to the percentage of mail that lands in the spam folder, which is mostly ignored by users.&nbsp;<\/li>\n\n\n\n<li><strong>Missing rate:<\/strong> It refers to emails that don\u2019t reach the inboxes, usually blocked by ESP servers due to a bad sender reputation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Monitor Blacklist Status<\/h3>\n\n\n\n<p>As soon as your email is listed on even one blacklist, your email deliverability can take a huge hit. Worse, you might not even know it&#8217;s happening until your campaigns start failing completely!<\/p>\n\n\n\n<p>Check these blacklist monitoring tools regularly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MXToolbox for comprehensive blacklist checking<\/li>\n\n\n\n<li>Spamhaus for major spam database monitoring<\/li>\n\n\n\n<li>SURBL for URL-based blacklist checking<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Set Up Ongoing Deliverability Monitoring Tools<\/h3>\n\n\n\n<p>When you\u2019re sending thousands of cold emails, manually checking your deliverability might be very difficult.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where monitoring tools can help you: they catch and flag issues like domain reputation drops, blacklisting, or even authentication errors!<\/p>\n\n\n\n<p>Plus, these tools can alert you before problems start affecting your entire campaign.<\/p>\n\n\n\n<p>They save you valuable time, eliminate guesswork, and help you <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-reputation-check\/\" target=\"_blank\" rel=\"noreferrer noopener\">maintain a healthy sender reputation<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> Use a tool like <a href=\"https:\/\/www.saleshandy.com\/inbox-placement-test\" target=\"_blank\" rel=\"noreferrer noopener\">Inbox Radar<\/a> to find out how different ESPs are viewing and routing your emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Test Manually Using a Seed Email List&nbsp;<\/h3>\n\n\n\n<p>One good way to understand your email deliverability is to conduct manual spam tests. Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select a list of seed emails.&nbsp;<\/li>\n\n\n\n<li>Create a spam-free template.<\/li>\n\n\n\n<li>Send emails to the seed addresses using that template.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You can see exactly which folder they land in and how they appear to recipients.<\/p>\n\n\n\n<p>Set up test accounts on these major providers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gmail (personal and Workspace accounts)<\/li>\n\n\n\n<li>Outlook (Outlook.com + Office 365)<\/li>\n\n\n\n<li>Yahoo Mail<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Run Inbox Placement Tests Using Third-Party Tools&nbsp;<\/h3>\n\n\n\n<p>This is where you start tracking deliverability seriously. Testing tools send your emails to test inboxes and show exactly where they land. It&#8217;s the most reliable way to check how well you&#8217;re reaching the inbox.<\/p>\n\n\n\n<p>Consider these testing platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saleshandy.com\/inbox-radar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inbox Radar by Saleshandy<\/a> is an all-in-one platform that helps you test inbox placement and track <a href=\"https:\/\/www.trulyinbox.com\/blog\/email-deliverability-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">email deliverability metrics<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.glockapps.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GlockApps<\/a> is a free tool that helps you verify your authentication, check inbox placement, and flag spammy content in emails.<\/li>\n\n\n\n<li><a href=\"https:\/\/mxtoolbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MxToolbox<\/a> is a good option if you want a full report on your email authentication and MX records report.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip:<\/strong> Test across all major providers. Gmail&#8217;s filters work differently from Outlook&#8217;s. What passes Gmail&#8217;s standards might fail elsewhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Calculate the Email Deliverability Rate<\/h2>\n\n\n\n<p>To calculate your email deliverability rate, you require more than just looking at your ESP\u2019s delivery statistics. Let me show you what to do:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Basic Email Deliverability Rate Formula<\/h3>\n\n\n\n<p><strong>Email Deliverability Rate = (Emails Delivered to Inbox \/ Total Emails Sent) \u00d7 100<\/strong><\/p>\n\n\n\n<p>You can see a difference here from the delivery rate formula, which only counts emails that didn\u2019t bounce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example of How to Calculate Email Deliverability Rate<\/h3>\n\n\n\n<p>Let\u2019s say you send out 1,000 emails.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50 emails bounced: the recipient\u2019s server didn\u2019t accept them.<\/li>\n\n\n\n<li>That means 950 emails were delivered.<\/li>\n\n\n\n<li>Out of those, 760 landed in the inbox.<\/li>\n\n\n\n<li>And 190 ended up in the spam or any other folder.<\/li>\n<\/ul>\n\n\n\n<p>Now let\u2019s look at the numbers:<\/p>\n\n\n\n<p><strong>Delivery rate:&nbsp;<\/strong><\/p>\n\n\n\n<p>(950\/1,000) \u00d7 100 = 95%<\/p>\n\n\n\n<p>This simply means that your recipient\u2019s servers did not reject the emails; instead, they were accepted.<\/p>\n\n\n\n<p><strong>Next, let\u2019s calculate the deliverability rate:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>(760\/1,000) \u00d7 100 = 76%<\/strong><\/p>\n\n\n\n<p>This tells you how many actually reached the inbox!<\/p>\n\n\n\n<p>So, while your email service provider (ESP) might show a 95% delivery rate.&nbsp;<\/p>\n\n\n\n<p>Whereas, in actual reality, only 76% of your emails land in the inbox.<\/p>\n\n\n\n<p>Next, let\u2019s find out what factors actually influence these numbers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Factors That Influence Email Deliverability Rate<\/strong><\/h2>\n\n\n\n<p>Here is the list of factors that influence the email deliverability rate.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#1-Missing-Essential-Email-Authentication-Records-SPF-DKIM-DMARC\">Missing Essential Email Authentication Records (SPF, DKIM, DMARC)<\/a><\/li>\n\n\n\n<li><a href=\"#2-Violating-Global-Email-Compliance-Laws\">Violating Global Email Compliance Laws<\/a><\/li>\n\n\n\n<li><a href=\"#3-Failure-to-Follow-Google-and-Yahoo-2025-Email-Sender-Rules\">Failure to Follow Google and Yahoo 2026 Email Sender Rules<\/a><\/li>\n\n\n\n<li><a href=\"#4-Using-Low-Quality-or-Unverified-Contact-Email-Lists\">Using Low-Quality or Unverified Contact Email Lists<\/a><\/li>\n\n\n\n<li><a href=\"#5-Writing-Spam-Triggering-Email-Content-or-Subject-Lines\">Writing Spam-Triggering Email Content or Subject Lines<\/a><\/li>\n\n\n\n<li><a href=\"#6-Irregular-or-Inconsistent-Email-Sending-Behavior\">Irregular or Inconsistent Email Sending Behavior<\/a><\/li>\n\n\n\n<li><a href=\"#7-Poor-Email-Sender-or-Domain-Reputation\">Poor Email Sender or Domain Reputation<\/a><\/li>\n\n\n\n<li><a href=\"#8-High-Email-Spam-Complaints\">High Email Spam Complaints<\/a><\/li>\n\n\n\n<li><a href=\"#9-Damaged-Email-Sending-Domain-or-IP-Reputation\">Damaged Email Sending Domain or IP Reputation<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Missing Essential Email Authentication Records (SPF, DKIM, DMARC)<\/h3>\n\n\n\n<p>This is one of the most basic steps for email security. Email authentication is your way to prove you&#8217;re legitimate. Without proper SPF, DKIM, and DMARC records, email providers don&#8217;t trust you.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SPF tells servers which IPs can send emails from your domain.&nbsp;<\/li>\n\n\n\n<li>DKIM adds a digital signature to verify authenticity.&nbsp;<\/li>\n\n\n\n<li>DMARC ties them together and tells servers what to do with suspicious emails.<\/li>\n<\/ul>\n\n\n\n<p>If you miss this step, you will definitely send an email with a &#8220;maybe spam&#8221; label attached to it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Violating Global Email Compliance Laws<\/h3>\n\n\n\n<p>Whether you\u2019re running a marketing campaign or a cold outreach sequence, compliance is non-negotiable if you want to maintain good email deliverability and avoid penalties.<\/p>\n\n\n\n<p>Let me explain the regional regulations that you must follow.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CAN-SPAM Act for the USA<\/strong>: You must offer an opt-out link and sender information in your email.<\/li>\n\n\n\n<li><strong>GDPR for Europe<\/strong>: You must have clear consent before emailing individuals (use double-opt-in for this).<\/li>\n\n\n\n<li><strong>CASL for Canada<\/strong>: Requires express or implied consent to send commercial emails.<\/li>\n\n\n\n<li><strong>PECR for the UK<\/strong>: Applies to both consent and privacy in electronic communications.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-Failure-to-Follow-Google-and-Yahoo-2026-Email-Sender-Rules\">3. Failure to Follow Google and Yahoo 2026 Email Sender Rules<\/h3>\n\n\n\n<p>In 2024, Google and Yahoo introduced new rules for bulk email senders. These requirements remain critical in 2026.<\/p>\n\n\n\n<p>Here\u2019s what you need to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Applies to bulk senders:<\/strong> These rules affect senders who send 5,000 or more emails per day to Gmail or Yahoo addresses.<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> The update aims to reduce spam and phishing and improve user trust in inboxes.<\/li>\n\n\n\n<li><strong>Email authentication:<\/strong> You must implement SPF, DKIM, and DMARC for your domain.<\/li>\n\n\n\n<li><strong>Spam threshold:<\/strong> Keep your spam complaint rate below 0.3% to stay in compliance.<\/li>\n\n\n\n<li><strong>One-click unsubscribe:<\/strong> Include a one-click unsubscribe link using the proper List-Unsubscribe headers in your email headers.<\/li>\n\n\n\n<li><strong>Microsoft consideration:<\/strong> While Microsoft hasn&#8217;t published identical rules, similar best practices apply to avoid Outlook\/Hotmail inboxing issues.<\/li>\n<\/ul>\n\n\n\n<p>Failing to meet these standards can lead to email rejections, spam folder placement, or complete domain-level blocks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Using Low-Quality or Unverified Contact Email Lists<\/h3>\n\n\n\n<p>Sending emails to invalid addresses can lead to hard bounces.&nbsp;<\/p>\n\n\n\n<p>When emails keep bouncing, providers take it as a sign you\u2019re not keeping your list. That\u2019s never good news for your campaigns.<\/p>\n\n\n\n<p>I\u2019d suggest using an accurate email list from trusted B2B data sources like <a href=\"https:\/\/www.saleshandy.com\/lead-finder\/\">Saleshandy<\/a> Lead Finder, Apollo.io, or UpLead.<\/p>\n\n\n\n<p>These platforms will give you accurate email addresses of prospects who match your ICP. So you can send emails without worrying about your bounce rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Writing Spam-Triggering Email Content or Subject Lines<\/h3>\n\n\n\n<p>Modern spam filters are smart: they don\u2019t just check whether you\u2019re using spammy content like \u201cFREE\u201d or \u201cURGENT.\u201d&nbsp;<\/p>\n\n\n\n<p>Rather, they analyze your entire message, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subject line<\/li>\n\n\n\n<li>Email body<\/li>\n\n\n\n<li>Tone and context<\/li>\n\n\n\n<li>Links<\/li>\n\n\n\n<li>Attachments<\/li>\n<\/ul>\n\n\n\n<p>They even go so far as to measure your engagement metrics, like the number of replies you\u2019re getting.<\/p>\n\n\n\n<p>If your email content sounds salesy or lacks context, there is a high chance of your emails landing in spam. Subsequently, it might even happen if your authentication records aren\u2019t properly set.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Irregular or Inconsistent Email Sending Behavior<\/h3>\n\n\n\n<p>If you send 100 emails one day and 10,000 on the next, you\u2019re inviting trouble. ESPs take such huge variations seriously and raise red flags.&nbsp;<\/p>\n\n\n\n<p>Email providers pay attention to patterns. Consistency actually builds trust with their systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Poor Email Sender or Domain Reputation<\/h3>\n\n\n\n<p>Your reputation follows you across all your campaigns. It&#8217;s built on your previous sending behavior, complaint rates, and the level of engagement with your emails.<\/p>\n\n\n\n<p>Prevention is everything that matters here; either you will hurt your reputation, which can take months to rebuild.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. High Email Spam Complaints&nbsp;<\/h3>\n\n\n\n<p>If your recipients frequently mark your email as spam or unsubscribe, there is a high chance that it sends a negative signal to the ESP.&nbsp;<\/p>\n\n\n\n<p>Even a 0.1% spam complaint rate can seriously damage your deliverability.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Damaged Email Sending Domain or IP Reputation<\/h3>\n\n\n\n<p>Both your domain and your IP address have their own reputations. Someone else\u2019s bad sending behavior can affect your reputation and deliverability if they\u2019re using the same IP address as you.<\/p>\n\n\n\n<p>A dedicated IP gives you much more control, but it\u2019s not a set-it-and-forget-it deal. You\u2019ll need to keep sending regularly to build and maintain a good reputation.<\/p>\n\n\n\n<p>We\u2019ve covered what might be going wrong, so now let me show you how you can fix it and get your emails in the places they deserve to be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Improve Your Email Deliverability Rate<\/h2>\n\n\n\n<p>Here is the list of the best practices you can use to improve and maintain your email deliverability rate.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up SPF, DKIM, and DMARC records using tools like MXToolbox. If you&#8217;re unsure, take the help of your IT team to configure them.<\/li>\n\n\n\n<li>Use a subdomain like mail.yourcompany.com for outreach to protect your core domain&#8217;s reputation. It even helps you to improve inbox placement.<\/li>\n\n\n\n<li>Start with low sending volumes and gradually increase the number. You can use tools like TrulyInbox or MailReach to automate the <a href=\"https:\/\/www.trulyinbox.com\/blog\/improve-email-deliverability\/\" target=\"_blank\" rel=\"noreferrer noopener\">warm-up process<\/a>.<\/li>\n\n\n\n<li>Use tools like Saleshandy, ZeroBounce, or NeverBounce to remove invalid emails and protect your email deliverability.<\/li>\n\n\n\n<li>Don\u2019t use all caps, spammy words, or fake offers. These can put your emails in the spam folder.<\/li>\n\n\n\n<li>Check your email content with GlockApps before sending. It helps catch spam issues early.<\/li>\n\n\n\n<li>Add the person\u2019s name, company, or other details to make your email feel personal.<\/li>\n\n\n\n<li>Send emails at a steady rate. Sending too many at once can trigger spam filters.<\/li>\n\n\n\n<li>Track opens, clicks, and replies with your email tool. It shows what\u2019s working and what needs fixing.<\/li>\n\n\n\n<li>Always add a clear unsubscribe link. This keeps your list clean and avoids spam complaints.<\/li>\n\n\n\n<li>Follow rules like GDPR and CAN-SPAM. Add your business address and remove anyone who opts out.<\/li>\n<\/ul>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: TI - Email Deliverability Rate CTA 2 -->\n<div id=\"om-l8d9s96jr6nqto47ayzj-holder\"><\/div>\n<script>(function(d,u,ac,a){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/optn.saleshandy.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;s.dataset.api=a;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'l8d9s96jr6nqto47ayzj','campaigns');<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Boost Your Email Deliverability Rate<\/h2>\n\n\n\n<p>If you&#8217;ve made it this far, I&#8217;m sure you&#8217;re serious about measuring and improving your email deliverability rate.<\/p>\n\n\n\n<p>I&#8217;ve covered everything, from what it means to how you can improve your deliverability. Read and follow these tips to make sure you maintain a high email deliverability rate.<\/p>\n\n\n\n<p>If you&#8217;re unsure where to start or how to fix your domain reputation, get started with TrulyInbox. It helps automate the entire process from start to finish.<\/p>\n\n\n\n<p>Give TrulyInbox a try and see the results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Deliverability Rate FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. What is a good email deliverability score?<\/h3>\n\n\n\n<p>A good <strong>email deliverability rate<\/strong> is 90% or higher. A rate of 95% or higher is usually considered excellent.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Do different email providers have different deliverability rates?<\/h3>\n\n\n\n<p>In my experience, yes. Different email providers have different restrictive parameters. Gmail tends to be more restrictive than the other email providers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. How does list size affect email deliverability rate?<\/h3>\n\n\n\n<p>The list size does not directly impact the email deliverability rate. It can gradually have more inactive or invalid email addresses, which can affect the quality and eventually reduce the email deliverability rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. How often should I check my email deliverability rate?<\/h3>\n\n\n\n<p>In my opinion, you should monitor deliverability weekly for active campaigns and monthly for the overall health of your campaigns. Any significant changes in your sending patterns require immediate monitoring.<\/p>\n\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: (TI) - Email Deliverability Rate - EXIT -->\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,153389,'n9jijwfm86pnz12js8rs');<\/script>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"1. What is a good email deliverability score?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"A good email deliverability rate is 90% or higher. 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