Author Vatsal Shah

Vatsal is a deliverability expert who believes numbers don’t matter if emails never reach the inbox. While working in outbound sales, he noticed that many focused on sending large volumes of emails but overlooked inbox placement. He knew this wasn’t an efficient approach, so he took it upon himself to find ways to improve deliverability. After years of experimenting, he became an expert in inbox placement. Today, Vatsal helps TrulyInbox with growth strategies and shares his expertise on deliverability through blogs.