Top 5 Email Automation Tools in 2025

More Email Sent = Goals Met Faster

If that thought resonates with you, this blog is for you!

Whether your goal is booking meetings through cold outreach or driving clicks through email marketing, one truth stays the same: Scaling your email efforts gets you results faster.

And the only way to scale your emailing efforts is by using the right email automation tool.

In this blog, I will share the top 5 email automation tools I tested in 2025.

Whether you are looking to scale your cold outreach or nurture existing customers with consistent marketing campaigns, these tools can help you reach more people, save time, and improve your overall results.

So, jump in and keep reading!

5 Best Email Automation Tools in 2025

After testing multiple tools on factors like ease of use, scalability, personalization, deliverability, and pricing, I shortlisted the ones that actually help you run effective campaigns.

Here are the tools that made it on my list:

1. Saleshandy
2. Instantly.ai
3. Lemlist
4. Brevo
5. Hubspot

1. Saleshandy

If you’re into cold emailing and looking for an all-in-one platform, Saleshandy is a great choice.

It is an AI-powered cold emailing platform that can help you:

• Set up your entire cold emailing infrastructure
• Create personalized emails that look one-to-one, even at scale
• Automate complete sequences with smart follow-ups that trigger based on prospect behaviour
• Find relevant prospects for your outreach
• Verify email addresses in real time so you only send to valid contacts
• Track performance with detailed analytics to see opens, clicks, and replies

What I liked most about Saleshandy is that it is a platform that balances scalability, deliverability, and cost.

It is a great choice for businesses and lead generation agencies of any size.

Next, I’ll break down some of the key features I came across while testing Saleshandy, so you can see exactly how it helps in running cold email campaigns at scale.

Key Features of Saleshandy

1. AI Sequence Copilot – You can use this feature to create complete cold email sequences, with AI helping you draft, personalize, and optimize messages so they are ready to send at scale. 
2. Advanced Deliverability Features – Includes warm-up, spam checker, and sequence scoring to make sure your emails land in the inbox and maintain a strong sender reputation.
3. Behaviour-Based Conditional Follow-Up – You can create subsequences that trigger based on prospect behaviour, such as opening an email or clicking a link, so your follow-ups feel timely and relevant.
4. Lead Finder – Saleshandy has an in-built database of 700M+ professional contacts from 60M+ companies. You can use advanced filters like job title, company size, location, and industry to quickly find the right prospects for your outreach.

1. Inbox Placement Testing – Using the Inbox Radar feature, you can test campaigns before sending and see exactly where your emails will land, whether that’s inbox, promotions, or spam. 
2. Analytics and Reporting – Gives you detailed insights into opens, clicks, replies, and overall campaign performance so you know exactly what’s working and what needs to be improved.

If you want a deeper breakdown of its features, integrations, and pricing, you can check out my complete Saleshandy review.

Saleshandy Pricing

Saleshandy has 4 paid plans based on the volume of emails you want to send in a month.

• Outreach Starter – $25/Month
• Outreach Pro – $69/Month
• Outreach Scale – $139/Month
• Outreach Scale Plus – $209/Month

2. Instantly.ai

Next on my list is another popular cold emailing platform, Instantly.ai.

It is ideal if you’re looking specifically for a tool that is cost-effective for high-volume sending (~500k emails/month).

What I liked most about Instantly.ai is its simplicity. Despite being a high-volume platform, it is straightforward to set up and run campaigns.

This makes it suitable for agencies and big sales teams who want to scale outreach without getting lost in complexity.

Key Features of Instantly.ai

• AI-powered sending engine that optimizes volume and timing for better inbox placement
• Access to a database of 160M+ verified B2B leads
• Personalization options with custom fields and templates
• Team collaboration tools for managing large-scale campaigns
• Analytics dashboard to monitor opens, clicks, and replies

Instantly.ai Pricing

• Growth – $30/Month
• Hypergrowth – $77.6/Month
• Lightspeed – $286.3/Month
• Enterprise – Custom

3. Lemlist

Lemlist is another well-known cold emailing platform, but what sets it apart is its strong focus on personalization and multichannel outreach.

Instead of just sending plain text emails at scale, Lemlist helps you add personal touches with dynamic images, videos, and custom variables that make your outreach stand out.

What I liked the most about Lemlist is how clean the UI feels and how intuitive the visual campaign builder is.

It makes setting up complex sequences easy, even if you are not very technical.

Key Features of Lemlist

• You can create personalized email campaigns with dynamic text, images, and even video to make your outreach feel truly unique.
• Run multichannel sequences that mix email, LinkedIn, and phone steps so you’re not relying on just one channel to connect with prospects.
• Lemwarm, the built-in warm-up system, helps improve deliverability and keeps your emails landing in inboxes.
• Use custom variables and liquid syntax to take personalization a step further and make every message feel one-to-one.
• Sales teams can collaborate easily with built-in tools that let everyone manage outreach together.
• Detailed analytics show you deliverability rates, opens, clicks, and replies so you always know how your campaigns are performing.

Lemlist Pricing

Lemlist has 3 paid plans, one for email sending only, and the other two for multichannel:

• Email Pros – $55/Month/User
• Multichannel Expert – $79/Month/User
• Enterprise – Custom

4. Brevo

Brevo (formerly Sendinblue) is a platform that focuses more on email marketing and customer engagement.

It’s a great option if you’re looking for an affordable tool that combines email campaigns, automation workflows, SMS marketing, and even a lightweight CRM.

This makes it especially useful for small to mid-sized businesses that want to manage both marketing and customer communication in one place.

Key Features of Brevo

• Drag-and-drop email editor to create professional campaigns without coding
• Advanced marketing automation workflows to send the right message at the right time
• SMS and WhatsApp marketing to expand beyond email
• Built-in CRM to manage contacts and track customer relationships
• Transactional email features for order confirmations, password resets, and updates
• Real-time analytics for campaign performance and engagement

Brevo Pricing

Brevo offers multiple plans depending on your sending needs:

• Free Plan – $0/Month
• Starter – $25/Month
• Business – $65/Month
• BrevoPlus – Custom Pricing

5. HubSpot

If you’re running a business where email automation needs to go hand-in-hand with customer relationship management, HubSpot is the tool for you.

You can track every interaction a lead has with your brand, nurturing them across channels, and handing them over to sales at the right moment.

HubSpot works best if you want to:

• Nurture leads through drip email sequences while keeping track of them in a CRM
• Align your sales and marketing teams by sharing the same data
• Run multi-channel campaigns that combine email with landing pages, forms, and chatbots
• Use detailed reporting to see how emails contribute to revenue, not just clicks and opens

Key Features of HubSpot

• Drag-and-drop email builder with personalization tokens
• Advanced workflow automation for emails, lead scoring, and CRM actions
• Smart segmentation to send the right emails to the right audience
• A/B testing and analytics to optimize campaigns
• Full CRM integration for sales and marketing alignment
• Multi-channel tools including landing pages, forms, and chatbots

HubSpot Pricing

HubSpot offers multiple plans depending on the size of your business and how advanced your email automation needs are.

• Free Plan – $0/Month
• Starter – $20/Month (per seat)
• Professional – $890/Month
• Enterprise – $3,600/Month

Efficiently Scale Sending More Emails!

At the end of the day, the more emails you send, the faster you’ll reach your goals. The key is picking the right tool that fits your workflow.

• If you want an all-in-one cold emailing platform that balances cost, scale, and deliverability, Saleshandy is a solid choice.
• For teams or agencies sending hundreds of thousands of emails every month, Instantly.ai is built to handle that kind of volume without compromising inbox placement.
• When personalization and creative multichannel outreach matter more than just volume, Lemlist helps your campaigns stand out with dynamic touches like images, videos, and LinkedIn steps.
• If you’d prefer an affordable solution that combines email, SMS, and a lightweight CRM in one package, Brevo makes more sense than a pure cold email tool.
• And for businesses that want advanced automation tied directly to a full CRM, HubSpot offers the most complete solution to manage the entire customer journey.

Each tool has its strengths, so the best choice depends on what you want to achieve.

The sooner you choose the right platform, the sooner you can start scaling your outreach and turning emails into results.

Email Automation Tools – FAQs

1. What is an email automation tool?

An email automation tool helps you send emails at scale without manual effort. It can schedule follow-ups, personalize messages, manage lists, and track performance.

2. Are email automation tools only for cold emailing?

No. Some tools like Saleshandy and Instantly.ai are built for cold outreach, while others like Brevo and HubSpot focus more on marketing automation and customer engagement.

3. Which email automation tool is best for small businesses?

Brevo is often a good fit for marketing email automation because it combines email, SMS, and a simple CRM at an affordable price. For small businesses that rely more on cold outreach, Saleshandy is a better choice since it offers unlimited email accounts, strong deliverability features, and affordable plans that make scaling outreach easier.

4. Do these tools help with deliverability?

Yes. Most have built-in features like warm-up, spam testing, or inbox placement checks to improve chances of landing in the inbox.