Vatsal Shah Email outreach is a numbers game.
The more personalized emails you send, the higher your chances of starting real conversations.
But scaling your outreach without sacrificing personalization is easier said than done.
And let’s not forget deliverability!
Your emails have to land in the Primary inbox to be valuable.
The only way you can balance all three: Scalability, Personalization and Deliverability is with a good email outreach tool.
After testing multiple platforms and narrowed the list down to five that stand out in 2025.
In this blog, I’ll share their features, pros and cons, pricing, and what real users are saying so you can confidently pick the tool that fits your outreach strategy.
Jump in!
Email Outreach Tools – TOC
Quick Comparison of the Top Email Outreach Tools in 2025
Short on time?
Here’s a quick side-by-side look at the five best tools, based on the key factors that matter in outreach: scalability, personalization, deliverability, and pricing.
| Comparision | Saleshandy | Instantly.ai | Smartlead | Lemlist | Woodpecker |
|---|---|---|---|---|---|
| Entry Pricing (Annual Billing) | $24/month | $30/month | $32.5/month | $55/month/user (Email only) | $20/month |
| Scalability | ✅ Connect unlimited email accounts. | ✅ Connect unlimited email accounts. | ✅ Connect unlimited email accounts. | ❌Restricted. You have to pay $9/month to add and connect an email account | ✅ Connect unlimited email accounts. |
| Deliverability | Advanced deliverability features | Advanced deliverability features | Advanced deliverability features | Advanced deliverability features | Advanced deliverability features |
| Personalization | Advanced AI-powered personalization features. | Advanced AI-powered personalization features. | Basic Personalization features with ChatGPT integration | Advanced AI-powered personalization features. | Basic Personalization features. |
| For Agencies | Add and manage unlimited clients at no additional charge | Separate workspace with subscription needed for each client | You have to pay $29/month/ active client | Separate workspace with subscription needed for each client | You have to pay $27/month for each active client |
| Know For: | High scalability and deliverability at cost-effective pricing | High-volume email sending | High Scalability. | Ease of use and deliverability | Budget-friendly cold email automation. |
5 Best Tools for Email Outreach in 2025
I tested many email outreach platforms, but not all of them lived up to their promises.
Some were too expensive for what they offered, others struggled with deliverability, and a few just didn’t scale well.
Here are the top five tools that stood for balancing scalability, personalization, and deliverability:
1. Saleshandy
Ideal For: Businesses and agencies that are looking for a solution that provides high deliverability and scalability at cost.
First on my list is Saleshandy, an AI-powered cold email automation platform.
If you’re serious about cold emailing, it is the only platform you’ll need in your stack.
With Saleshandy, you can:
- Build your cold email infrastructure from scratch
- Warm up your new email accounts to improve deliverability
- Find prospects for your outreach from the built-in database of 700M+ professional contacts.
- Create personalized cold email sequences.
- Test your inbox placement before starting your campaigns
- Manage replies from multiple sender accounts in a single location
- Track and monitor key metrics like reply rates, click rates, etc.
What I liked the most about Saleshandy is that you get all this at cost-effective pricing.
Key Features of Saleshandy
- Cold Email Infrastructure – You can easily purchase domains and email accounts for your outreach needs, and Saleshandy will take care of all the technical setup for you.
- B2B Lead Finder – Saleshandy has an in-built database of 700M+ professional contacts from 60M+ companies. You can use the advanced filters to narrow down and find relevant prospects for your outreach.
- Advanced Deliverability Features – You get access to an entire deliverability stack with automated warm-up, AI bounce guard, sender rotation, etc. All designed to make sure your emails always land in the Primary inbox.
- Graphical Analytics Dashboard – You can track how your campaigns are performing with an easy-to-read visual dashboard.
Pros
- Very easy to use with a low learning curve.
- Connect unlimited email addresses at no additional cost to scale your outreach.
- Invite unlimited team members to help manage your campaigns.
- Built-in email verifier to validate your list before sending.
- Plans are offered separately for outreach, lead finder, infrastructure, and inbox testing, so you pay only for what you need.
Cons
- Only a 7-day free trial is available to test the platform.
If you want to know more, I have an in-depth review of Saleshandy that you can take a look.
Saleshandy Pricing
Saleshandy has separate pricing for its various offerings:
- Cold Emailing
- B2B Lead Finder
- Email Infrastructure
- Inbox Radar (Inbox Placement Test)
The base plan for Outreach starts at just $25/month, and the B2B Lead Finder plans start at $24/month.
You can check out Saleshandy’s pricing page to know more!
What Real Users Are Saying About Saleshandy
- G2: 4.6/5⭐ (740+ reviews)
- Capterra: 4.5/5⭐ (120+ reviews)
- Trustpilot: 4.7/5⭐ (320+ reviews)
“Saleshandy has streamlined our email outreach efforts. I love how easy it is to upload prospect lists, set up automated follow-ups, and track open and reply rates in real-time.
The integration with Gmail is seamless, and the platform’s focus on deliverability gives me confidence that my messages are actually reaching inboxes. It’s a no-nonsense tool that does exactly what it promises – helping teams scale their email campaigns efficiently.”
Read more recent user reviews on G2
2. Instantly.ai
Ideal For: Teams and agencies that want to send emails at very high volume while keeping deliverability in check.
Instantly.ai is a sales engagement and lead intelligence tool that you can use to find prospects and reach out to them with personalized emails at scale.
What stood out about Instantly.ai is that it can also help identify your website visitors.
This means you can also reach out to warm leads who are already showing intent by engaging with your site.
Key Features of Instantly.ai
- AI Copilot – This feature will generate personalized messages and sequences using AI, based on your prospect’s profile and your goals.
- Email Warm Up – Instantly.ai has an in-built warm-up feature you can use to boost the reputation of new accounts or repair inboxes that have been flagged.
- Inbox Placement – You can test in real-time where your emails are landing (Primary, Promotions, or Spam) across different providers before starting your campaigns.
Pros of Instantly.ai
- Instantly.ai lets you connect unlimited email accounts to scale your outreach.
- You get unlimited email warm-up to boost your sending accounts’ reputation.
- The UI/UX is clean and beginner-friendly.
- Advanced inbox placement testing to help catch deliverability issues before sending.
Cons of Instantly.ai
- It is expensive.
- Agencies have to create a separate workspace for each client, and every workspace needs its own subscription.
- Many users on Reddit have reported that Instantly.ai’s Done-For-You (DFY) accounts face major deliverability issues, making them unreliable for consistent outreach.
Instantly.ai Pricing
Instantly.ai has 3 offerings:
- Outreach
- Supersearch (B2B Lead Finding)
- CRM
Coming to the outreach part, it has four plans:
- Growth – $30/month
- Hypergrowth – $77.6/month
- Lightspeed – $286.3/month
- Enterprise – Custom
What Real Users Are Saying About Instantly.ai
- G2: 4.8/5⭐ (3,700+ reviews)
- Capterra: Not listed
- Trustpilot: 4.0/5⭐ (770+ reviews)
“Instantly is hands down the best cold email software I’ve ever used.
The UI is super intuitive and clean — everything from connecting email accounts (especially with GoDaddy, Premium Inbox, or M365) to uploading leads is incredibly simple…
I wish they didnt complicate they pricing so muc and would implement some features on top for free like the Unibox for the Growth Plan.
Also paying for everything for every client and every workspace can be a tad much but the quality is still worth the price!”
Read more recent user reviews on G2
3. Smartlead
Ideal For: Agencies and teams that want a scalable email outreach solution.
Smartlead makes it on my list as it can handle outreach at scale without putting your domains at risk.
What I liked the most about Smartlead is that you can set up your cold email infrastructure directly inside the platform.
This even includes access to dedicated servers from both the US and EU, giving you more control over deliverability and compliance depending on your target region.
Key Features of Smartlead
- Subsequence – You can create conditional follow-ups that trigger automatically based on how prospects engage with your emails (opens, clicks, replies).
- SmartDelivery – This is the deliverability and inbox placement testing feature that shows you whether your emails are landing in the inbox in real time.
- Email Warm Up – Smartlead has an in-built warm-up feature that you can use to boost the reputation of new accounts or repair inboxes that have been flagged.
Pros of Smartlead
- You can connect unlimited email accounts to scale your campaigns safely.
- You get unlimited email warm-up.
- It has native integrations with HubSpot, Clay, and Listkit.
Cons of Smartlead
- You have to pay a fee of $29/client/month, which makes it less cost-effective for agencies managing multiple accounts.
- The UI/UX feels outdated, and some users mention it lacks the modern feel of competitors.
If these drawbacks of Smartlead are deal-breakers for you, I have a list of the Best Smartlead Alternatives you can consider.
Smartlead Pricing
Smartlead has only 2 annual plans:
- Basic Plan – $32.5/month
- Pro Plan – $78.3/month
What Real Users Are Saying About Smartlead
- G2: 4.6/5⭐ (260+ reviews)
- Capterra: 4.6/5⭐ (380+ reviews)
- Trustpilot: Not listed
“I have been using smartlead for almost a year! The deliverability of cold emails is good, I would appreciate that part. The best part is you can buy domains in smartlead and WarmUp without purchasing any additional plan.
It takes atleast 2-3 days to answer a small question to fix a small issue! Their support dont even put a small effort to look in to the issue and they reply in chat after 24 hours…”
Read more recent user reviews on G2
4. Lemlist
Ideal For: Sales teams that want to hyper-personalize their cold emails.
Next on my list of email outreach tools is Lemlist.
With lemlist, you can create highly personalized cold email sequences with elements like custom images, videos, dynamic text, and landing pages.
On top of that, Lemlist supports multichannel outreach, letting you combine email, LinkedIn, WhatsApp, and calls.
What I liked the most about Lemlist is its visual drag-and-drop sequence builder with multi-branching. This makes it easy to design complex outreach flows with follow-ups that branch out based on prospect actions, such as opens, clicks, or replies
Key Features of Lemlist
- Lead Database – Lemlist comes with a built-in lead database with 450M+ contacts. You can use it to find prospects relevant to your outreach.
- Warm Up (Lemwarm) – Lemlist’s native warm-up tool gradually ramps up sending volume, simulates engagement, and improves domain reputation so your emails land in the inbox instead of spam.
- AI-Powered Personalization – You can use Lemlist’s AI to generate tailored email content and enrich sequences with dynamic text, custom images, videos, and even personalized landing pages to stand out in crowded inboxes.
Pros of Lemlist
- The UI/UX is very clean and intuitive.
- Lemlist offers multiple ready-to-use sequence templates, so you don’t have to start from scratch.
- Lemlist has its own native meeting scheduling tool (Lemcal), which integrates directly with your outreach campaigns.
- It integrates with popular CRMs like HubSpot, Salesforce, and Pipedrive.
Cons of Lemlist
- Lemlist is expensive, and to add to that, it also charges per user, which makes it harder for growing teams to manage costs.
- Scalability comes at a cost. The number of email accounts you can connect is tied to the number of users. If you want to add extra email accounts, you have to pay $9/month per email account, which adds up quickly.
Lemlist Pricing
Lemlist has 3 plans:
- Email Pro – $55/month/user
- Multichannel Expert – $79/month/user
- Enterprise – Custom
What Real Users Are Saying About Lemlist
- G2: 4.4/5⭐ (290+ reviews)
- Capterra: 4.6/5⭐ (380+ reviews)
- Trustpilot: Not listed
“Outreach cadences: The core product offers a lot of possibilities. You can build sequences in many different ways, which gives a lot of flexibility for testing and improving results.
Ease of use: Thanks to the clean and modern UI, the platform is easy to navigate and fast to learn. Definitely the best interface I have seen in outreach software…
Performance: Lemlist is slow, which can get annoying. This might be normal for data heavy software, but it still affects daily work.
Reporting: Campaign reporting is not clear at all. It was very difficult to present results to management. In the end we had to export the data to Excel in order to get a proper KPI overview…”
Read more recent user reviews on G2
Boost your cold email campaigns with Lemlist Alternatives.
5. Woodpecker
Ideal For: Freelancers, solopreneurs, and small sales teams that want a cold email tool with strong deliverability features.
The last email outreach tool on my list is Woodpecker.
It’s made for smaller teams that want to send outreach campaigns without overcomplicating things.
What I liked the most about Woodpecker is its integrations and add-ons.
Depending on your needs, you can extend the platform with:
- Email Warm-Up.
- Lead Database to find relevant prospects.
- Domains and Email Accounts to set up your outreach infrastructure.
- LinkedIn Outreach Automation to expand into multi-channel campaigns, and more.
Key Features of Woodpecker
- Bounce Detection – This feature automatically stops sending emails to addresses that return a hard bounce, helping you keep your lists clean and protecting your domain reputation.
- Condition-Based Campaigns – Woodpecker allows you to create campaigns that send emails based on conditions like opens, clicks, or replies. This makes your follow-ups more relevant and reduces the chances of spamming uninterested prospects
- Native Integrations – You can connect Woodpecker directly with platforms like HubSpot, Pipedrive, Clay, Persanna, etc.
Pros of Woodpecker
- It has a low learning curve.
- Woodpecker is cost-efficient.
- It has an inbuilt email verifier that you can use to verify unlimited email accounts.
- You get free email warm-up slots based on your pricing plan.
Cons of Woodpecker
- Agencies have to pay $27/month for each active client.
- To use the integrations, you have to pay $20/month.
Woodpecker Pricing
Woodpecker has 4 paid plans:
- Starter – $20/month
- Growth – $126/month
- Scale – $903/month
- Max – $6,666/month
What Real Users Are Saying About Woodpecker
- G2: 4.5/5⭐ (90+ reviews)
- Capterra: 4.5/5⭐ (30+ reviews)
- Trustpilot: Not listed
“Beginner in prospecting mailing, I would have undoubtedly seen my emails end up in spam without the valuable advice and the Woodpecker tool.
Thanks to its intuitive interface and low learning curve, I was able to quickly get a handle on my campaigns. Additionally, its seamless integration with major email providers greatly simplifies the sending and optimization of messages.”
Read more recent user reviews on G2
Explore the best Woodpecker alternatives for smarter cold emails.
Send More Emails And Close More Deals!
I’ve walked you through the best email outreach tools you can use in 2025.
From personalization to deliverability to scalability, each tool has its strengths, but the real test is how well it fits your team, your goals, and your budget.
If you’re looking for a platform that ties it all together, Saleshandy is my top recommendation.
It gives you scalability, personalization, and deliverability in one place, making it a strong choice whether you’re just starting or already sending at volume.
With the right tool in your stack, you’ll spend less time worrying about deliverability and more time building real conversations that lead to growth.
Email Outreach Tools – FAQs
1. Do Email Outreach Tools Comply With GDPR, CCPA, and Other Privacy Regulations?
Yes, most tools include unsubscribe handling and compliance settings. You still need to use them responsibly to follow privacy laws.
2. Which Is the Best Email Outreach Tool in 2025?
It depends on your needs: Saleshandy is great for cost-effective scalability, Instantly.ai for high-volume sending, and Lemlist for personalization. Smaller teams may prefer Woodpecker, while agencies might lean toward Smartlead.
3. Can I Use Email Outreach Tools With Gmail or Outlook?
Yes, all major tools integrate with Gmail and Outlook. You just connect your account and manage campaigns through the platform.
4. Do Email Outreach Tools Help Improve Deliverability?
Yes, features like warm-up, bounce detection, and inbox testing improve inbox placement. These tools reduce the chances of your emails landing in spam.
5. How Many Emails Can I Send per Day Using Email Outreach Tools?
After you have warmed up your accounts, you can safely send a maximum of 50 cold emails a day per account. If you want to scale further, you’ll need to connect multiple accounts and rotate sending across them.
